Paid Search Manager

1 week ago

Montréal, Canada Intact Full time

From coast-to-coast, our inspiring colleagues are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. With our team, you’ll bring this purpose to life every day by living our Values, being open to change, and pursuing your goals.

In return, we’ll give you countless opportunities to learn and grow, alongside a diverse and passionate community of experts - the best the industry has to offer. You’ll be empowered to be your best self, do your best work, and make a meaningful impact. Here, you can help shape the future of insurance, win as a team, and grow with us.

**About the role**

We’re looking for a Paid Search Manager to join our multi-brand team

Are you recognized as a leader? If you’re looking for a work environment where your talent, passion and ideas can have a real impact, you’ve come to the right place

In this role, your prime responsibility is to be an engaging people leader setting the example and encouraging continuous people development and growth. As a leader, you will go beyond expectations and personify Intact’s values.

You will be responsible for delivering campaign excellence and play a key role in helping our brands achieve profitable growth. Working closely with your team, you will implement strategy, innovation and actions to achieve the expected results for the belairdirect, Intact Insurance, National Bank Insurance, Anthony Insurance and Johnson Insurance brands.

You’ll get to...
- Manage a team of Paid Search experts, develop the skills and knowledge of your team.
- Define Paid Search internal standards and best practices.
- Participate in developing a culture of continuous improvement to strengthen knowledge of the organization’s digital sector.
- Work closely with other team members to coordinate projects, ensure consistency between decisions, leverage learning and propose joint actions.
- Drive change, actively promote innovation by following the latest trends and challenge the status quo.
- Manage a multimillion-dollar budget Paid Search portfolio.
- Perform output quality control (reports, post analyses, campaign setups, etc.).
- Responsible for campaign planning, implementation, performance tracking and optimization to stimulate profitable growth.
- Manage the relationship with our partners: know how to mobilize, ensure understanding of business needs, help prioritize deliverables and ensure deadlines are met.
- Lead the segmentation and targeting strategy to maximize relevance and performance.

You are...
- Undergraduate degree (bachelor’s or equivalent) in marketing or communications, or equivalent.
- 8+ years of experience in managing paid search campaigns with a focus on performance. Agency experience is an asset.
- 3+ years of experience in managing teams.
- You have managed large-scale campaigns; multi-brands, multi-products with significant budgets.
- Proven success in optimizing and reporting on Paid Search campaigns.
- Proficiency in Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and bid management platforms.
- Results-oriented, you have a strong analytical mind.
- Skills to generate actionable insights from data interpretation.
- Well organized and excellent at project management, you easily handle situations with multiple stakeholders to manage, and you can manage tight deadlines.
- You have a solutions-driven mindset, not afraid to challenge the status quo, and innovate.
- Approaching things with a positive attitude, you are a high-energy person, with a collaborative approach.
- You love working in a fast-pace, rapidly changing environment.
- Excellent oral and written communication skills in English and French.

**What we offer**

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

- A financial rewards program that recognizes your success
- An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
- An extensive flex pension and benefits package, with access to virtual healthcare
- Flexible work arrangements
- Possibility to purchase up to 5 extra days off per year
- An annual wellness account that promotes an active and healthy lifestyle
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
- Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
- Inspiring leaders and colleagues who will lift you up and help you grow
- A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

**We are an equal opportunity employer**

At Intact, we value diversity and strive to create an

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