Virtual Events Marketing Manager

2 weeks ago


Ottawa, Canada Assent Full time

Company Description

Assent is the supply chain sustainability management solution for the world’s most responsible, sustainability-focused complex manufacturers. The #1 business risk for complex manufacturers is hidden. Most supply chains were never built with sustainability in mind, and most manufacturers do not have deep visibility into their supply chain risks while outsourcing the majority of their production. Shaped by regulatory experts, customers and suppliers, Assent is the foundation manufacturers need for cross-enterprise sustainability. At Assent, your work will help bring transparency, sustainability, and fairness to the global community.

We’re one of the fastest-growing technology companies - from $5 million to $50 million ARR in under five years As the global leader in supply chain sustainability management, we provide transparency into the supply chains of some of the world's largest and most successful companies, including 75 percent of Fortune 500 companies. In our most recent funding round, we raised $350 Million USD in funding led by Vista Equity Partners. This funding will allow us to continue to scale with purpose, and add exceptional talent to our already remarkable team. Assent is the first North American software company to achieve both B Corporation Certification and Advanced Status with United Nations Global Compact. This reflects our deep commitment to embed sustainability not only across our organization, but as part of how we drive positive impacts for our communities and the customers we serve.

**Job Description**:
We are seeking an experienced and well-organized marketing manager to lead our virtual events program (webinars, virtual experience events such as coffee tastings, etc.). As part of the Demand Marketing team and reporting to the Events Marketing leader, you will develop a multi-touch and multi-channel program to drive pipeline generation and acceleration, increase brand awareness, and support our strategic campaigns and thought leadership initiatives.

You have a strong marketing foundation and know how virtual events can play an important role in a growth oriented GTM strategy.

Key Requirements and Responsibilities:

- Develop an integrated webinar strategy by collaborating closely with product marketing, regulatory/SMEs, content & creative, integrated marketing and external speakers
- Create an annual webinar calendar that aligns with our editorial calendar and maps to the Company’s overall pipeline goals, and supports all stages of the customer journey.
- Develop a webinar production process and schedule, and communicate it to the internal teams (Marketing, Regulatory, Sales)
- Develop and communicate webinar plan details (pre and post) to the sales teams globally (BDRs and AEs) to drive registration targets and effective follow-up
- Achieve 15% conversion rate from webinar qualified attendees (MQEs) to SALs by successfully executing follow-up initiatives with the BDR and AE teams.
- Grow average webinar attendance by improving prospecting materials, developing a robust speaker roster, engaging formats, and highly relevant industry topics.
- Own and manage 20-25 webinars annually and globally
- Oversee the live day-of production and ensure all systems are running smoothly, and troubleshoot any technical issues
- Perform analysis of results on a monthly and quarterly basis, run experiments, and implement continuous improvements to the program.
- Provide training, coaching, tips and best practices for all webinar speakers internally and externally
- Establish standard operating procedures to include RACI matrices to ensure that the webinar program is successfully executed against clear OKRs.

**Qualifications**:

- Level of education, training and experience equivalent to a degree in business administration; marketing and communications or related field.
- 7+ years experience working in a similar role within the marketing space with 3+ years owning virtual learning and development or online webcasts/engagements;
- Experience and knowledge of marketing automation tools and CRM systems (Pardot, Hubspot, Marketo and Salesforce experience is a plus)
- Experience with virtual event platforms such as Hopin, Goldcast, GoToWebinar, ON24.
- Project management, budget planning and operations experience demonstrating the ability to create, build and pivot virtual event programming from the ground up;
- Ability to effectively prioritize and execute on several asks for many different client accounts and internal stakeholders as well as external partners and contractors/agencies.

Additional Information

At Assent, we are uniquely positioned to make meaningful, impactful changes in the world around us. If you believe in doing work that matters, we want you to join our team.

**Life at Assent**
- Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (deta



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