Communications Officer

3 weeks ago

Quebec City, Canada CBCRadio-Canada Full time

Job Family Communications

Primary Location Quebec City

Position Language Requirement French Only

Language Skill Level (Reading)
- Language Skill Level (Writing)
- Language Skill Level (Speaking) Status of Employment Temporary

Work schedule(s) Full-time

**Work at CBC/Radio-Canada**
- At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
- Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

**This role is a 12 months expected need.**

**Your role**

Reporting to the Senior Manager, Digital Advertising, you are responsible for rolling out digital marketing campaigns in accordance with priorities and directions set by the Engagement Strategies team as well as with approved communications strategies.

**Key tasks**:
**Planning**
- Help develop relevant, high-impact digital strategies that meet business goals based on priorities and guidelines.
- Participate in discussions surrounding the development of user journeys and conversion tunnels.
- Share your expertise on the actions, content and initiatives most likely to generate reach and frequency on advertising platforms.
- Help determine budget allocations per digital tactic as well as the parameters allowing campaigns to achieve maximum effectiveness in line with goals and guidelines.
- Follow up as needed on the production of advertising material for digital campaigns.

**Rollout**
- Deploy and continually optimize ad campaigns on digital platforms.
- Track the budget for each digital tactic to ensure maximum ROI.

**Monitoring**
- Produce performance reports for the ad campaigns you conduct, based on predetermined key performance indicators (KPIs).
- Contribute, as needed, to developing reports and recommendations on what actions should be taken to achieve goals.

**This is a hybrid role.**

**Qualifications**:

- Bachelor’s degree in communications or equivalent
- At least three (3) years’ relevant experience in a role with similar or comparable responsibilities related to engagement marketing

**Skills**:

- In-depth knowledge of Business Manager, Creator Studio and Google Ads
- Meta Blueprint certification or commitment to obtaining certification within three (3) months of hiring a major asset
- Google Ads certification or commitment to obtaining certification within three (3) months of hiring a major asset
- Experience creating and running social media campaigns (Meta, Google, TikTok, Spotify, Pinterest, etc.)
- Experience with a media organization an asset
- Keen interest in current events and good general knowledge
- Thorough, analytical mind
- Passion for organization and co-ordination
- Self-reliance, versatility and resourcefulness
- Creativity
- Ability to manage multiple projects simultaneously, keeping them on schedule and on budget
- Ability to work well under pressure and adapt flexibly to change
- Excellent command of spoken and written French
- Audience management experience an asset
- Interview-
- You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest. Job Posting Date Mar 16, 2023, 10:13:58 AM

Unposting Date Mar 31, 2023, 1:59:00 AM

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