Field Events Lead Canada

6 months ago

Toronto, Canada Salesforce Full time

Job Category

Marketing & Communications

Job Details

**About Salesforce**

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you’ve come to the right place.

Salesforce is the #1 CRM and fastest-growing top 10 software company in the world. Forbes has named Salesforce to its “Most Innovative Companies” list for the past six years, and the company was named “Innovator of the Decade” recently by the magazine. Salesforce has also been recognized by Great Place to Work as one of the Best Places to Work in Canada for three consecutive years.

**Role Description**:
We are looking for an experienced and strategic marketer to lead the planning, execution and oversight of a quarterly portfolio of marketing events, including but not limited to proprietary events, executive engagements, and third party conferences. This position is responsible for program conceptualization, management, analysis, tracking, and reporting for strategic marketing initiatives with an emphasis on generating high quality pipeline focused across all segments and industries for our core products, with an additional focus on our Financial Services & Telco vertical.

**Responsibilities**:

- Work with Canadian leadership team to develop a quarterly portfolio of strategic events throughout Canada in support of multiple business objectives
- Confidently communicate the events strategy and demonstrate strong alignment to the broader Canada Marketing strategy
- Complete strategic executive hospitality engagements demonstrating third party partners MLSE and CH Canadians.
- Identify and lead strategic third party partnerships and collaborate across the marketing team to optimally activate on them
- Evaluate, measure and report on event impact and return on investment
- Opportunity to own multiple, simultaneous events and programs that require both strategic planning as well as high-speed tactical execution
- Partner closely with the FIN-TEL Field Marketing lead on coordinated programming and partner engagement
- Lead external agencies relationships crucial to execution of Salesforce events Establish internal partnerships crucial to execution of Salesforce events

**Required Skills**:

- 3-5 years of Event Marketing experience (preferably in SaaS)
- Strong project management skills and an ability to develop and deliver events within a very high-velocity environment
- Excellent verbal and written communication skills - must have the ability to communicate with executives, team members at every level of the organization as well as customers, partners, agencies, etc.
- Ability to work independently against tight deadlines in a fast-paced, changing environment, keeping a sharp eye on detail and accuracy
- Must be a self-starter, highly motivated, able to “turn on a dime” and think through problems to come up with innovative solutions
- Be an agent for change and innovation: experience leading change and ambiguity, taking ownership and ccraftingbreaking structures to drive innovation
- Outstanding interpersonal skills with the ability to listen optimally, socialize ideas across functions and articulate the vision both internally and externally
- A quick learner with an analytical orientation, while also possessing strategic vision, consensus-building skills and consultative style
- Can lead sophisticated projects spanning multiple teams
- Experience working with senior executives and cross-functional teams

Equal Opportunity Statement.
Salesforce is an equal employment opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Know your rights: workplace discrimination is illegal. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.

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Posting Statement

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a

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