Manager, Marketing Performance

2 weeks ago

Vancouver, Canada Vancouver City Savings Credit Union Full time

Vancity is the largest private sector Living Wage Employer in Canada and have been consistently recognized as one of the Top Employers in Canada. Come join our team of 2,600 diverse individuals and access competitive rewards & benefits, all while knowing you are a part of a greater movement.

This role will report to the Director, Research and Insights.

**Key Responsibilities**:

- Analysis of program and research results to optimize effectiveness and deliver insights that drive continual improvement in the member and/or client experience.
- Analyze data and presents trends, insights and strategic recommendations; interpret large data sets to present insights-based solutions for solving marketing challenges and driving business
- outcomes.
- Interpret data to inform regular cadence of decision making for marketing activities, such as customer segmentation, customer needs analysis, product development and campaign
- effectiveness assessment.
- Define and track KPIs. Establish dashboards that are tailored to the information needs of key audiences.

**You are**:

- **A seasoned marketer who loves building things**- you want to work on an established brand like Vancity but still have a desire to create and develop marketing strategies, plans and campaigns for an emerging part of our business.
- **A strategic planner** - you are comfortable uncovering, analyzing and leveraging data, market gaps and consumer trends to drive marketing strategies.
- **A critical thinker**- you use your creativity and innovation to spot patterns of information, pose the tough question, and come up with creative solutions.
- **Knowledgeable and curious** - you have advanced knowledge of the concepts, practices and techniques in the marketing space and are always hungry to learn more.

**You have**:

- University Degree, preferably in Marketing or Business or the equivalent work experience in a similar B2B or B2C industries.
- 8 years of professional experience in marketing and analytics. A focus on Financial, Investment or Insurance services an asset.
- Proven experience in developing, growing, and managing a team of analysts.
- Enthusiasm, passion, and the business acumen to deliver on small, medium, and large-scale marketing initiatives.
- Proven marketing skills - consumer insight/target strategy, brand, brand communication, activation, and channel management.
- Superior ability to work with, engage, and influence increasingly sophisticated, data driven stakeholders and Line of Business leads.
- Problem solving and analytical skills with a natural attention to detail and the capacity to develop actionable insights to take them to full implementation.
- Ability to bring new innovative marketing approaches to life and constantly evolve best practice.

**The team**:In this role, you will report into the Vice President of Marketing Director, Research and Insights

At Vancity we’re committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. **Diversity** in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

**Vancity offers required accommodations in all stages of the recruitment process. If you require an accommodation, please advise us, and we will work with you to meet your needs.

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