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Digital Marketing Performance Manager
3 months ago
is looking for a Digital Marketing Performance Manager to join the team based in our Vancouver office location (or remote).
This is your opportunity to be part of a globally growing brand in a dynamic work environment.THE DIGITAL MARKETING PERFORMANCE MANAGER WILL.
Be an expert in performance data and derive actionable insights that will help optimize paid media strategies through search, display, and social.
Living happily in the numbers and always finding an opportunity, you will eloquently explain performance trends to business stakeholders in a clear, no-nonsense, fact-based way.
You demonstrate a positive can-do attitude, work well in teams and a fast-paced environment, and enjoy solving complex problems.RESPONSIBILITIES INCLUDE:
- Partner with our agencies of record on the entire paid media strategy and execution to increase new customer acquisition, customer retention, and sales and optimize ROAS (specifically social, display, DOOH, search, and affiliate).
- Assist in guiding the spend levels by channel across paid campaigns to ensure we maximize ROAS across the funnel within all product categories.
- Partner closely with agencies to drive standard methodologies, and identify testing opportunities to optimize campaign KPIs including creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize fullfunnel performance and develop roadmaps.
- Track campaign categories and communicate performance metrics with internal stakeholders.
- Work through automation, tagging, and data integrity issues with crossfunctional partners in web development as needed.
- Own the tracking and reporting on behalf of digital marketing for the business and management of all corresponding dashboards.
- Creates reports as needed and communicates findings to internal stakeholders and external agency partners
- Report on channel performance on a weekly and monthly cadence, measuring core KPI's such as AOV, traffic, and conversion rates.
- Build out targeting and audience strategies through Segment (CDP) to ensure campaigns are as personalized as possible (customer lifecycle segmentation, predictive analytics, affinitybased targeting).
- Assist with the implementation and adoption of new technologies.
REQUIRED QUALIFICATIONS:
- University Degree or equivalent experience in marketing, business, communication, or a related field.
- 2+ years of experience completing datadriven analyses that delivered value and generated revenue within an eCommerce organization maximizing ROAS.
- You have experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, etc.
- Strong understanding of customer acquisition, retention, lifetime value and frequency management.
- You have strong Excel skills with experience building pivot tables, multifunction formulas and graphs. Experience working with SQL, and Tableau would be an added bonus.
- You have the ability to work effectively with a broad spectrum of both internal team members and external vendors/partners.
- Experience with automation systems, CDP platforms and web analytics.
- Proficiency with Excel and Google Analytics (GA4 is a plus).
- Ability to problem solve and seek out solutions.
- Detailoriented and able to manage multiple projects within specific deadlines.
WHY WE THINK YOU'LL LOVE WORKING WITH US
- We offer equitable salaries, a comprehensive benefits package including health, dental, and vision coverage, and an Employee and Family Assistance Program to support your wellbeing
- Get additional health care support through a virtual health care platform and a health spending account
- Have your birthday off to celebrate in style
- Four paid days off dedicated for you to volunteer in your community
- Be part of a team of incredibly talented, passionate, and empowered people focused on building and innovating
- Make an impact with your work—each person has an equal opportunity to contribute to our goals
- Join one of the fastestgrowing companies in Vancouver and find opportunities to grow in your own career—offering advancement opportunities for our team members is important to us
- Stay fueled with our inhouse chef, healthy snacks, coffee, and tea
- Hang out with the cute and cuddly dogs at our headquarters
- Enjoy access to an inoffice gym
- During the COVID 19 pandemic, we learned the majority of our roles are remotefriendly. Although there may be times where it is required or more effective to be in office for certain meetings or tasks. As the pandemic evolves, we will continue to adjust our working arrangements as necessary.
