Performance Marketing Manager

1 week ago


Vancouver, British Columbia, Canada Spring Financial Inc. Full time

About us:


Since 2014, Spring Financial has been simplifying the lending process for millions of Canadians facing all types of financial circumstances.

Spring offers a growing range of financial products and services which currently include personal loans, mortgages, credit cards and secured loans - all of which are made available to Canadians without having to visit a branch



NOTE:
This is a full-time, permanent, on-site position.


Roles and Responsibilities:

  • Take ownership of strategy, execution, and performance tracking for all paid channels in alignment with budget and ROI targets.
  • Manage Paid Search campaigns on a daily basis.
  • Implement topnotch optimization workflows and test plans for keywords, bidding, ad copy, landing pages, and audiences.
  • Foster customer acquisition growth through multichannel paid media campaigns.
  • Explore and evaluate new paid channels and opportunities that align with company objectives.
  • Establish and manage an A/B testing environment along with Product team.
  • Coordinate delivery of creative campaigns across digital and social media platforms.
  • Measure and report on the performance of all digital marketing campaigns to Management.
  • Collaborate with Content, Design, and Product teams to develop effective ads and strategies.
  • Proactively monitor, report, and communicate performance updates to key stakeholders.

Qualifications and Skills:

  • Bachelor's degree in Computer Science, Data Science, Marketing or a related field.
  • Proven experience managing and optimizing digital marketing campaigns, focusing on Google Ads, Facebook Ads, YouTube Ads, TikTok Ads, and others.
  • Proven experience with Affiliate marketing.
  • Proficiency in data analysis, reporting, and visualization using Excel and Google Sheets.
  • Familiarity with SQL is considered a plus.
  • Strong analytical mindset and ability to draw actionable insights from data.
  • Excellent communication skills, both written and verbal.
  • Detailoriented with a high level of accuracy in managing campaigns and budgets.
  • Ability to work independently and in a team, with strong problemsolving skills.
  • Passion for performance marketing and staying uptodate with industry trends and best practices.
This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together

In addition to a competitive salary, we provide:

  • Comprehensive health, dental and vision coverage
  • A great work environment in the heart of Downtown Vancouver
  • Transit-Friendly Employer (Transit allowance)
  • GRSP matching program
  • Opportunity for career development

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