Manager, Public and Media Relations

2 weeks ago

Toronto, Canada Nuclear Waste Management Organization Full time

**Location**

Toronto

**Employment Category**

Regular Full-Time

**Department**

Corporate Communications

**Closing Date**

18/04/2024

**Job Reference**

10300

The Nuclear Waste Management Organization (NWMO) is a not-for-profit organization tasked with the safe, long-term management of Canada’s used nuclear fuel inside a deep geological repository, in a manner that protects people and the environment for generations to come.
- Founded in 2002, the NWMO has been guided for 20 years by a dedicated team of world-class scientists, engineers and Indigenous Knowledge Holders that are developing innovative and collaborative solutions for nuclear waste management. Canada’s plan will only proceed in an area with informed and willing hosts, where the municipality, First Nation and Métis communities, and others in the area are working together to implement it. The NWMO plans to select a site in 2024, and two areas remain in our site selection process: the Wabigoon Lake Ojibway Nation-Ignace area in northwestern Ontario and the Saugeen Ojibway Nation-South Bruce area in southern Ontario.
- Reporting to the Director, Corporate Communications, the Manager of Public and Media Relations is responsible for initiating, leading, developing, implementing, managing and measuring public and media relations strategies to achieve business objectives and support the NWMO’s visibility strategy. The Manager will lead public and media relations corporately and co-ordinate with regional counterparts to ensure alignment with corporate objectives, campaigns and messages. The Manager will be accountable for ensuring relevant processes and systems are in place to ensure work is delivered on time and budget. The Manager will actively promote and support a strong safety culture within their department and the organization, and ensure the HSE requirements are met or exceeded.

**Responsibilities**:

- Develop, lead, implement and measure media relations plans and strategies. Ensure alignment with regional and other corporate plans/strategies working closely with Regional and Indigenous Communications Managers to ensure alignment. This requires a deep understanding how to build and leverage media relationships to enhance coverage and reach with the aim of increasing public awareness, understanding and support for the NWMO and Canada’s plan for used nuclear fuel at the provincial, national and international level.
- Manage the Public and Media Relations work programs. Facilitate the planning and organizing of the work, giving advice, guidance and direction as necessary.
- Develop, implement and maintain detailed work methods for staff, in a working environment which is consistent with the philosophy and goals of continuous quality improvement. Act as a coach and facilitator to create and sustain a co-operative and supportive team environment, actively working with staff to provide training and empower them to attain optimal work performance with a high level of personal responsibility and self-management.
- Act as a lead corporate media spokesperson and manage key issues, including contentious issues. This involves nurturing existing relationships with reporters and key influencers and proactively looking for opportunities to create new relationships.
- Oversee corporate media training, ensuring it continues to meet the needs of the organization and addresses the changing media environment. Provide public and media relations advice and coaching to other NWMO employees as needed.
- Plan, schedule and run media tours of relevant nuclear waste storage facilities and our Oakville Demonstration Centre to enhance awareness about the NWMO and its work.
- Review daily media analysis reports to fact check news stories and make swift recommendations to respond, correct and/or adapt to media reports where appropriate to correct misinformation, mitigate emerging issues and continuously enhance the NWMO’s reputation.
- Proactively identify emerging issues and provide strategic communications and issues management advice to senior leadership. Develop key messages and timely strategies to manage contentious issues, at times on short notice.
- Work with Digital Team to monitor and respond as needed to issues that emerge on social media and to correct misinformation online.
- Draft Letters to the Editor, contributed pieces, social media posts and other materials for publication or broadcast in mainstream media or online channels. Develop key messages and fact checks materials to respond to media inquiries.
- Provide guidance, coaching and strategic input into regional communications media strategies and plans via the NWMO’s Regional and Indigenous Communications Managers.
- Oversee monitoring and measurement of media relations activities and strategies.
- Oversee and manage updates to the NWMO’s media relations policy in close co-ordination with social media and other relevant policies, ensuring consistent adherence.
- Provide input into th

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