Content Marketing Specialist

4 months ago

Tillsonburg, Canada Legend Fleet Solutions Full time

Are you someone who thrives on crafting captivating narratives and creating engaging content? Are you ridiculously passionate about growing a brand through social media and marketing efforts? If so, we want you to join the Legend team as a Content Marketing Specialist. In this role, you'll have the opportunity to make an impact by developing compelling written content, utilizing storytelling techniques, and collaborating across various marketing functions to help grow our brand. If you're ready to unleash your creativity and drive results, we'd love to hear from you

**Responsibilities**:
Content Creation:

- Craft compelling narratives that resonate with our target audience and align with our brand voice and messaging.
- Collaborate with cross-functional teams to gather information and insights for content creation.
- Research industry trends, topics, and keywords to ensure content relevance and effectiveness.

Storytelling:

- Utilize storytelling techniques to create narratives that captivate and inspire our audience.
- Identify and develop compelling stories that highlight our brand values, products, and customer experiences.
- Transform complex ideas and information into easily digestible stories that resonate with diverse audiences.

Visual Content Development:

- Create visually appealing graphics, images, videos, and other multimedia content to enhance storytelling efforts.
- Design engaging visuals for social media posts, infographics, presentations, and marketing collateral.
- Work closely with designers and multimedia specialists to produce high-quality visual content that aligns with brand guidelines and objectives.

Content Strategy and Optimization:

- Contribute to the development of content marketing strategies and editorial calendars.
- Optimize content for SEO to improve search rankings and increase organic traffic.
- Monitor content performance metrics and analytics to measure effectiveness and identify areas for improvement.
- Stay updated on industry best practices and emerging trends in content marketing, writing, storytelling, and visual communication.

Collaboration and Communication:

- Collaborate effectively with internal teams, including marketing, design, sales, and product, to ensure content alignment and consistency.
- Communicate ideas, feedback, and project updates clearly and professionally.
- Act as a brand ambassador, promoting our company values and culture through written and visual content.

**Requirements**:

- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Proven experience in content marketing, copywriting, storytelling, or a similar role.
- Exceptional writing skills with a keen eye for detail and grammar.
- Proficiency in creating visual content using graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar software.
- Strong understanding of content management systems (CMS), SEO best practices, and digital marketing concepts.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Excellent communication, collaboration, and problem-solving skills.
- Creative thinking and a passion for storytelling and visual communication.
- Portfolio showcasing writing samples, storytelling examples, and visual content creations is preferred.

**Salary**: $45,000.00-$60,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- Vision care

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

Application question(s):

- Why is now the right time to look for a new opportunity?
- Our hours are 7:30 am to 4:45 pm Monday to Thursday and 6:30 am to 3:45pm on Friday. Does that work for you?
- This job is 100% onsite, does that work for you?

Work Location: In person

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