Merchandise Coordinator
6 months ago
Richlu Manufacturing, founded in 1939, is a 100% family owned company located in Winnipeg, Canada. We have a history of building extremely durable work wear that has endured the harsh Canadian winters for decades. Our constant improvement policy encourages us to make our great products even better every single day. We are always looking for ways to improve designs, materials and production methods to ensure that our customers receive a great quality garment at a great price. We listen to our customers and pride ourselves on taking their suggestions into the designer’s studios to create innovative new products that meet the needs of each and every person that purchases one of our garments.
**Position Objectives Summary**: As a Marketing Coordinator you will play a crucial role in planning, executing, and optimizing marketing initiatives. You will work closely with cross-functional teams to implement strategies that enhance brand awareness, drive lead generation, and contribute to the company's overall growth. This role requires a creative thinker with a passion for digital trends and the ability to translate them into effective campaigns.
**Key Accountabilities and Responsibilities**:
- Manage and create engaging content for our communication platforms, ensuring brand messaging and tone consistency.
- Monitor and analyze key performance metrics to measure the success of campaigns and provide actionable insights for continuous improvement.
- Assist in the planning and execution of SEO and SEM strategies to increase organic search rankings and drive traffic.
- Coordinate the design and production of printed and digital assets such as graphics, videos, and interactive content.
- Manage social media accounts, engage with followers, and respond to comments and inquiries in a timely manner.
- Collaborate with external partners, agencies, and vendors to execute joint marketing efforts.
**Additional Responsibilities / Duties**:
- Stay up-to-date with industry trends, digital marketing best practices, and emerging technologies.
- Assist in the creation of marketing reports and presentations for internal stakeholders.
**Required Skills / Abilities**:
- Proficiency in social media platforms, content management systems, and analytics tools.
- Excellent written and verbal communication skills.
- Detail-oriented, organized, and able to manage multiple tasks simultaneously.
**Required Qualifications**:
- Experience in digital marketing, preferably in a coordinator or similar role is an asset.
**Knowledge and Experience**:
- Strong understanding of digital marketing concepts, tools, and strategies.
- Creative mindset with the ability to generate new and innovative ideas.
- Analytical skills with the ability to interpret data and make informed decisions.
- Familiarity with Adobe graphic design suite
- Experience with graphic design and video-editing tools is a plus.
**Education**:
- Post-secondary diploma in Marketing, Communications or related experience.
**Other Requirements**:
- Must be able to comply with established Company Policies and Procedures.
**Job Types**: Full-time, Permanent
**Benefits**:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
Work Location: In person
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