Social Media Content Creation Coordinator

6 months ago

London, Canada Western University Full time

**About Western**:
Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

**About Us**:
The Institute for Earth and Space Exploration at Western University isthe leading organization for Earth and space exploration research and training in Canada. The mission of the Institute is to lead in multidisciplinary research and innovation in Earth and space exploration, and to strengthen and grow the Canadian Earth and space exploration communities through inspiring and training the next generation of scientists, engineers, social scientists, and entrepreneurs.

The Institute for Earth and Space Exploration was established in June 2019 and builds on the foundations of the former Centre for Planetary Science and Exploration established in 2008. The Institute is home to over 70 researchers from 9 faculties and 19 departments.

**Responsibilities**:
Under the guidance of the Institute for Earth and Space Exploration Administrative Officer, the Social Media Content Creator will support the execution of communications and marketing strategy and create engaging and audience-centered multimedia content, as well as assist in maintaining the Institute’s digital properties and assets.

The role will develop and disseminate new content for digital channels to assist in promoting the Institute and raising its profile. Content will include social media posts and accompanying graphics, short videos, website content, newsletters, and story-writing as well as collection of engagement metrics for the purpose of reporting.

**Qualifications**:

- Education:
- Undergraduate Degree in Communications, Marketing, or Related Program or equivalent Working experience
- Experience:
- 2 years' experience in communications and/or marketing, with an emphasis on digital communications, graphic design, video editing and feature story writing
- Experience in a post-secondary environment preferred
- Knowledge, Skills & Abilities:
- Familiarity with e-communication tools including website and graphic design principles and with social media platforms relevant to professional and student populations
- Knowledge of theory and best practices in strategic communications and marketing
- Strong understanding of audience segmentation as it relates to communications and marketing
- Familiarity with principles of writing, including grammar and style, argument, and coherence
- Ability to create and modify written and visual content for use across a variety of platforms
- Intermediate graphic design and video editing skills (Adobe Creative Suite)
- Familiarity with Customer Relationship Management systems (e.g., Campaign Monitor)
- Experience using Web-based content management systems (e.g., Cascade) preferred
- Attention to detail and proofreading abilities with an excellent command of the English language
- Discretion, tact and maturity to deal with public relations issues related to higher education
- Ability and propensity to use judgment and re-evaluate decisions when presented with new information
- Ability to work in a fast-paced environment, meet tight deadlines and adapt to changing priorities
- Proven ability to build both formal and informal professional relationships within, across, and external to organizational boundaries

**Why Western?**:
**Background Checks**:
While transcripts are not required for the interview, they are mandatory prior to any offer of employment.

Consideration of applicants will include an assessment of previous performance, experience, and qualifications. Applicants should have oral communication skills in English.

**Western Values Diversity**:
**Please Note**:
We thank all applicants for their interest; however, only those chosen for an interview will be contacted.

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