SEO Strategist

3 weeks ago

Toronto, Canada DAC Group Full time

**Leading digital performance marketing agency seeks a SEO Strategist**

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

Can you combine technical expertise, strategic insight, and creativity to help brands stand out in a crowded marketplace? Then you may be exactly what we’re looking for to bring our SEO team to the next level—so, get in touch

What you get
- The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
- The chance to join a cutting-edge team of professionals who are passionate about the role of SEO in digital marketing.
- A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
- A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and 20 days off to recharge.

What We Get
- A leader in SEO who has a minimum of 7+ years of online marketing experience and an in-depth understanding of the search engine ranking process as well as basic knowledge of HTML, PHP, CSS, and web standards.
- A multi-tasker with demonstrated knowledge of key SEO tools such as Google Analytics, Google Webmaster, Bright Edge, MOZ/STAT, and Advanced Web Ranking.
- A team player with the ability to collaborate with other departments, manage multiple projects at a time, and turn metrics into measurable results.
- A polished communicator who can shine in a pitch and also hold their own in deeply technical discussions.
- Someone that understands process and numbers, and knows how important both are to the success of an agency and its clients.

**Responsibilities**:
Planning and Management of Client Campaigns
- Provide strategic thought leadership, in partnership with the Sr. SEO Director
- Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
- Thematic research to generate relevant content themes for new and existing programs.
- Carry out full SEO audits as required with recommendations for programs including:

- URL structure
- Navigation structure
- Canonicalization issues
- Contextual links
- HTML & XML sitemaps
- Robots.txt
- Title, Header, Image, Keyword and Description Tags
- Social SEO recommendations
- Enhance on-page optimization of pages based on thematic research and program goals, and work hand-in-glove with content strategy and UX..
- Make sure campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary.
- Assist with creation of new reporting, templates, processes, etc. as required.

Report on project status to Account Manager and client team.
- Support account team on client calls with technical campaign information.

Optimization
- Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
- Suggest content improvements with a view to improving organic traction.

Analysis
- Monitor key metrics to assess opportunities and issues.

Industry Knowledge
- Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources.
- Share knowledge of SEO practices into the business to assist in the development and recommendations of new SEO strategies.
- Demonstrate knowledge of SEO tools and new advancements in the space.

New Business Development
- Assist in new business development as needed, including client research, planning, creation of presentation materials, and meeting attendance and presentation.

What We Want

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