Advisor, Media Relations

1 month ago

Ottawa, Canada Federation of Canadian Municipalities Full time

The Federation of Canadian Municipalities (FCM) is the national voice of municipal governments, representing the interests of cities and communities with the federal government.

**Position**

**Advisor, Media Relations**

**Department**

**Green Municipal Fund (GMF) - GMF** Communications and Marketing**

**Classification**

**Level 5**

**Salary**

**Our salaries generally range from $73,000 - $82,500, and are based on qualifications and experience**

**Languages**

**Bilingualism (English & French) is required**

**Term**

**Permanent Full-Time**

**Location**

**Hybrid (Ottawa)**

**Why GMF is the place for you**

At GMF, we empower our people to create change where it has the most impact - municipalities. GMF is a $1.6 billion permanent endowment from the Government of Canada, managed at arm's length, making it nimble and available for higher-risk, higher-impact initiatives. A further $530M investment into GMF to support the National Adaptation Strategy was announced in November 2022. Our team is committed to helping local governments switch to sustainable practices faster. GMF is the cornerstone program of the Federation of Canadian Municipalities (FCM).

Our unique mix of funding, resources, and training gives municipalities the tools they need to build resiliency — and create better lives for Canadians. Through GMF, municipalities have reduced carbon emissions; built better transportation assets; constructed efficient and resilient buildings; diverted waste from landfill; made previously unusable land available for development; and improved soil and water quality.

**You in this role**:

- The Advisor, Media Relations is responsible for developing media strategies in support of FCM’s Green Municipal Fund objectives and ensures that GMF is recognized for its impact and value to the municipal sector and to Canadians. The Advisor, Media Relations identifies opportunities to highlight the impact of GMF with a focus on national and regional news and works to enhance the visibility and understanding of FCM in cities and communities nation-wide.- The Advisor, Media Relations develops news releases and media backgrounders and is responsible for securing media exposure that supports advocacy objectives while maintaining alignment with corporate and policy objectives. In collaboration with colleagues of Green Municipal Fund, the Advisor, Media Relations ensures the GMF is highly visible and that its impact is widely recognized.While establishing strong working relationships with media, national and regional, the Advisor ensures that GMF’s narrative are included in appropriate news stories or generate stand-alone media coverage. Within the context of GMF media outreach, the Advisor, Media Relations also generates media leads and content that illustrates the value and influence of GMF to its funders. clients, stakeholders, and the public.

The work at FCM includes FCM becoming an even more member-driven organization that balances the realization of its goals with a people-centered approach. The incumbent embodies FCM’s commitment to being a healthy, diverse, inclusive, and anti-racist organization. As a member of the team, the Lead, Waste ans Water Sector Development works in a manner that embraces these values, the corporate culture and the passion for FCM’s mandate.

**What you’ll be doing**:

- Leads the development and implementation of media strategies and tactics to support GMF’s priorities and ensures wide-ranging visibility of the municipal sector.
- Liaises with colleagues of the Green Municipal Fund, to ensure alignment in communication strategies and maintain transparency throughout the process.
- Collaborates to the development of key messages and speaking point.
- Builds and maintains relationships with journalists, influencers, and other media professionals to facilitate accurate reporting and manage potential crises proactively.
- In collaboration with the GMF Communications team-mates and programs teams, crafts clear and compelling messages for media engagement (traditional and social media), ensuring that key points are effectively communicated and aligned with GMF’s objectives.
- Coordinates the media aspects of participation by the FCM President, or other program spokespersons and ensures their activities get appropriate media profile and coverage. Drafts speaking notes, scenario notes, briefing documents (Q & A) for the FCM President or designated spokespeople. Briefs spokespeople. Collaborates with colleagues of PPA and the Events teams to provide high quality and successful media events.
- Media monitoring: Identifies on a daily basis emerging news stories and leverages his/her network to ensure GMF is considered and weaved in to garner enhanced visibility and acknowledgement of GMF’s impact to climate action.
- Develops media products: backgrounders, news releases, op-ed submissions, letters to the editor and all related media support to highlight programs milestones and

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