Advisor, Media Relations

5 months ago

Ottawa, Canada Federation of Canadian Municipalities Full time

**Position**

**Advisor, Media Relations**

**Department**

**Policy and Public Affairs - **Comms - Media Relations**

**Classification**

**Level 5**

**Salary**

**Our salaries generally range from $73,000 - $82,500 and are based on qualifications and experience**

**Languages**

**Bilingualism (English and French) is required**

**Term**

**Permanent Full-Time**

**Location**

**Hybrid (Ottawa)**

**Background**

The Federation of Canadian Municipalities (FCM) is the national voice of municipal governments, representing the interests of cities and communities with the federal government.

With over 2,100 members including Canada's largest cities, small urban and rural communities, and 20 provincial and territorial municipal associations, FCM represents over 92% of Canada’s population. As the national voice of Canadian municipalities, FCM is an organization that strives to make the communities Canadians live in more prosperous, sustainable, and equitable.

FCM aspires to be an organization that is deeply respectful, collaborative, empowering and transparent in our work. As the national voice for Canada’s local governments, FCM is committed to strengthening Canada by achieving results for Canadian communities and cities, and by sharing knowledge and experience on the world’s stage, so that others may improve the quality of life in their communities. All leaders in the organization are expected to lead in a manner that embraces these values, the corporate culture and the passion for FCM’s mission.

**Major Purpose**

The Advisor, Media Relations is responsible for developing media strategies in support of FCM’s program objectives and ensures that FCM programming is recognized for its impact and value to the municipal sector and to Canadians. The Advisor, Media Relations identifies opportunities to highlight the impact of FCM advocacy with a focus on national and regional news and works to enhance the visibility and understanding of FCM in cities and communities nation-wide.

The Advisor, Media Relations develops news releases and media backgrounders and is responsible for securing media exposure that supports advocacy objectives while maintaining alignment with corporate and policy objectives. In collaboration with colleagues of the Policy and Public Affairs department, the Advisor, Media Relations ensures that FCM and its members are highly visible and that their impact is widely recognized.

While establishing strong working relationships with media, national and regional, the Advisor ensures that FCM’s narrative and advocacy positions ares included in appropriate news stories or generate stand-alone media coverage. Within the context of FCM media outreach, the Advisor, Media Relations also generates media leads and content that illustrates the value and influence of FCM to members, stakeholders, and the public.

The work at FCM includes FCM becoming an even more member-driven organization that balances the realization of its goals with a people-centered approach. The incumbent embodies FCM’s commitment to being a healthy, diverse, inclusive and anti-racist organization. The Advisor, will maintain the highest level of confidentiality, professionalism and exercise good judgment including the ability to escalate to management when help is required and being able to meet deadlines as set out by their direct manager within a fast-paced corporate environment.

**Key Responsibilities**
- Leads the development and implementation of media strategies and tactics to support FCM’s advocacy priorities and ensures wide-ranging visibility of the municipal sector.
- Liaises with colleagues of Policy and Public Affairs and the CEO-Office, to ensure alignment in communication strategies and maintain transparency throughout the process.
- Collaborates to the development of template key messages and political lines.
- Builds and maintains relationships with journalists, influencers, and other media professionals to facilitate accurate reporting and manage potential crises proactively.
- In collaboration with the Messaging and Digital team, crafts clear and compelling messages for media engagement (traditional and social media), ensuring that key points are effectively communicated and aligned with FCM’s advocacy and policy statements.
- Develops and maintains an updated database of potential federal announcements that could affect municipalities.
- Coordinates the media aspects of participation by the FCM President, or other program spokespersons and ensures their activities get appropriate media profile and coverage. Drafts speaking notes, scenario notes, briefing documents (Q & A) for the FCM President or designated spokespeople. Briefs spokespeople. Collaborates with colleagues of PPA and the Events teams to provide high quality and successful media events.
- Media monitoring: Identifies on a daily basis emerging news stories and leverages his/her network to ensure the FCM’s advocacy perspective and p

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