Marketing Executive

2 weeks ago

Richmond Hill, Canada PD InternationalDemon Powersports Full time

**Company Background**

PD International is a Canadian company based in Richmond Hill, Ontario. PDI has operated in the outdoor recreational activity industry for over 30 years and is a vertically integrated manufacturer, wholesaler, distributor and retailer of outdoor recreation products. PDI is a global company, selling products to clients in Canada, USA, Mexico, Australia, Europe, Asia, the Middle East, South America and Africa. PDI has established renowned global brands through its Demon Powersports and Rugged lines, and has become a strategic supply chain partner for major OEM (Original Equipment Manufacturers) in the powersports and automotive industry since 1992.

The company’s scale of operations have propelled it to be the leader and Canada’s largest manufacturer of aftermarket ATV, UTV, and side-by-side (SXS) parts. Today, PDI supplies its products to major international brands including Yamaha, Honda, John Deere, Suzuki, Can-Am, Polaris, and many more. PDI’s products are renowned in the powersports industry, often sponsoring and appearing alongside championship racers in desert racing, rock crawling, and mud circuits under the Demon Powersports brand.

In the past few years, in line with its objectives of being a leader in the outdoor recreation space, PDI created its own electric bike line through its Demon Electric and RYDE brands. PDI is also looking to expand its product offering and brand awareness in its e-bike lines to promote healthy active living and micro-mobility.

We have offices and employees globally and have a proven track record of success and experience in the recreational and outdoor space. And while the COVID-19 pandemic has certainly provided its challenges to many, we are optimistic about the future of Canada, as it has challenged us to become more innovative, promote healthier lifestyles, and build towards a more sustainable future.

**Position Overview**

**Responsibilities and Duties**
- Will undertake all aspects of marketing and branding including developing a holistic and streamlined marketing plan and executing these ideas through various channels including social media, print advertising, digital advertising, brand ambassador programs, and sponsorship initiatives
- Collaborate on a daily basis with sales and other teams and participate in meetings with the marketing department and contribute ideas in building brand awareness and general marketing initiatives
- Research and bring forth new ideas and analyze competitor branding initiatives within the industry to ensure the company is up-to-date with the latest ways to engage our audience, and create branding initiatives to improve client penetration
- Work directly with the design team to ensure all branding aspects are included within company materials and in-line with branding/marketing initiatives while coordinating with the sales team to meet deadlines
- Seek out continuous improvement in our processes and implement best practices and procedures from a branding perspective
- Provide cost/benefit analysis in digital advertising initiatives with a strong understanding of the potential impact specific initiatives will have on future business as well as upfront costs
- Be a team player in working alongside others, exchanging ideas, and proactively generating innovative brands
- Work with team members on additional duties and assigned projects in collaboration with Sales, Business Development, Digital Marketing, Product, and Technology teams
- Set up, review and optimize digital ads on different platforms
- Manage and update website products, description, fitments etc
- Liaise within teams to identify requirements and work directly with Management in marketing improvements
- Be the primary contact in managing partnerships and sponsorships, and assist with budgeting costs and potential revenues/growth on business development/sales projects
- Become well-versed in all social media platforms, compile and track followership increases, and suggest improvements action plans to increase these levels on various platforms including but not limited to LinkedIn, Facebook, Instagram, etc.
- Produce results and demonstrate high growth in followers on all social media platforms including LinkedIn, Facebook, Instagram, etc.

**Qualifications and Skills**
- University degree in the area of Marketing, Business, or education and training with equivalent employment experience
- Strong technical knowledge of key marketing practices, and the ability to execute on these initiatives
- Minimum 5 years of branding and/or overall marketing experience
- Competence and experience in the duties and responsibilities described above
- Solid knowledge and understanding of working in a business environment, digital marketing, social media marketing, in-person sales, branding, and digital advertising
- Proficiency in Outlook, Word, Excel and PowerPoint
- Excellent judgement and problem-solving skills
- Self-starter, team player and ability to thriv

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