Digital Marketing Coordinator

6 months ago

Sherwood Park, Canada First Canadian Financial Group Full time

First Canadian is a national organization and we are experiencing unprecedented growth

We aim to hire bright, hard-working people who share our values. We seek employees who are committed to learning, career growth, and opportunity. We take pride in being an organization that our employees support long-term. We believe in our employees and celebrate their success by asking for employee opinions and feedback so that we continue to be a Great Place to Work.

We award our team with the following:

- Off work 1 hour early on Fridays.
- Earned Time-Off Program and vacation.
- Group Retirement Savings Plan with employer match.
- Hybrid work options may be available.
- On-site gym including free weekly classes with a qualified trainer.
- Newly renovated facility with ergonomic desks/chairs.
- Educational assistance and career development.
- Employee benefits.
- Health and Wellness spending account.
- Employee Assistance Program (EAP).
- Employee discount programs.
- A Culture Team dedicated to diversity, inclusion, and employee programs.
- Employee recognition and appreciation events.
- French is not required for this role but is an asset, an uplift of 5% is applied after the probationary period for qualified professional level French bilingualism (both spoken and written)

Check out our company page for all the information on why we believe First Canadian is an employer of choice

If you are motivated to succeed by helping people, then this is the opportunity for you

Under the direction of the Marketing Administration Manager, the Digital Marketing Coordinator works closely with the marketing department to create the perfect content for digital media campaigns. The digital media specialist will seek to improve the company’s online presence and customer engagement.

**Responsibilities**:

- Working closely with senior management to develop a strategy for integrated media campaigns.
- Assisting the marketing team to select the appropriate media for their projects across different media platforms.
- Scheduling placement of content on digital media platforms.
- Improving the brand's awareness using digital media channels such as YouTube, LinkedIn and other social media sites.
- Creating content for digital media platforms according to platform guidelines.
- Writing content for search engine optimization.
- Ensuring brand consistency across all digital media channels.
- Keeping the online media library up-to-date.
- Monitoring impact and return on investment of digital marketing campaigns.
- Remaining up-to-date with the latest digital media trends and design technology available.
- Review and run reports on analytics.
- Base video editing.
- Other duties as required.

**Qualifications**:

- Bachelor’s degree or equivalent in digital media, marketing, or a related field.
- A minimum of 2 years experience in digital marketing.
- Solid knowledge of design and editing programs such as InDesign, Photoshop, and Premier Pro.
- Knowledge of web design and content management systems.
- Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
- Familiarity with paid social media platforms including Facebook, Instagram, LinkedIn and Youtube.
- Knowledge of the latest media trends.
- Basic budgeting skills to reconcile paid digital media placements with the available budget.
- Fluent in English with proven competencies in verbal and written communication, is required.
- Fluent in French with proven competencies in verbal and written communication, is an asset

Thank you for considering our organization.

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