Online Digital Marketing Communications Manager

2 weeks ago

Richmond, Canada Dynamix Agitators Full time

**Online Digital Marketing Communications Manager**:
**About The Job**:
We need an Online Digital Marketing Communications Manager who can fill all our communication channels with content which shows our passion for our science. Providing Content Management on our social media, and preparing presentations, you need to creatively exploit this content to grow our Channel Partners, Engineering Consultants, and End Users.

**As an Online Digital Marketing Communications Manager, you will be responsible for leading our digital marketing efforts**:

- We are currently outsourcing our Content Development, SEO/PPC work. Your General Management skills will be a focus for this role.
- Work closely to support and provide digital material to our Sales and Business Development teams.
- Oversee the creation of all SEO-friendly digital content such as websites, blogs, press releases, and social media. Research technical topics and develop informative, factual content that is compelling, resonates with the target audience, and is optimized for organic SEO.
- Coordinate and manage the creation of offline content such as product brochures and guides, training manuals, presentations, etc.
- Support sales initiatives such as webinars, training, and tradeshows.
- Monitor and affect the SEO and PPC performance.

**Required Skills**:

- Management of outsourced services such as Copywriting, SEO/PPC, and Graphic Design is at the option of the successful applicant. So, a strong understanding of the following is required.
- SEO Strategy - Google Analytics.
- PPC, SEM, and Management - Google AdWords.
- Strong graphics skills with InDesign and Illustrator in the Adobe Suite are required.
- You should be able to understand how inside sales teams work with engineering teams to provide true solutions to our markets.
- Experience in marketing management.

**Preferred Skills**:

- Knowledge of sales channel management is central to this role. You should understand the language of Channel Management and Communications.
- CRM Management is a must.
- Writing HTML, CSS, JavaScript, or others.
- Content Management Systems - WordPress, Drupal, or others.
- Graphic Design.
- Sales process understanding and/or sales experience.

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