Digital Marketing Strategist

4 weeks ago

Richmond, Canada OpenRoad Auto Group Full time

**UNLIMITED POSSIBILITIES AHEAD**

**Position**: Digital Marketing Strategist

**Status**: Full-Time

**Dealership**:Head Office
**Department**: Marketing

We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 20 automotive brands across 25 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

A Career at OpenRoad Means You’ll Enjoy:

- Opportunity to work with a variety of OEM BRANDS: Acura, Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
- Amazing Incentives including but not limited to: Discounted Vehicle Purchasing Program, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching
- Internal and External, Training & Development opportunities for skill-development and growth
- Be part of a collaborative, friendly and progressive work-culture with an emphasis on transparency, innovation, relationship and empowerment
- Comprehensive Extended Health and Dental plan; tailored towards Associate wellness
- Recognition and Engagement Events

**Roles & Responsibilities**:

- Work together in a business marketing pod, consisting of an account strategist and design strategist, to create and implement digital strategy for a small selection of stores
- Own major digital marketing projects for the year that are focused on generating more revenue for the company as a whole
- Create landing pages for campaigns, utilizing UX reports and analysis, and A/B testing whenever possible to optimize them
- Utilize strong fundamentals in on-page SEO for web content, and local SEO for optimization of online listings
- Implement PPC campaigns (Search, Display, Video) through Google Ads, Facebook Ads, and more - strategically shift funds and recommend improvements
- Leverage web analytics reports to analyze and review campaign performance with stakeholders - strategically focus on areas of strengths and weaknesses to recommend new campaigns
- Comfortably and effectively communicate advanced digital performance analysis to stores on a regular basis
- Lead digital post-campaign analysis and digital strategy talks with stores
- Create and manage digital marketing budgets for select stores
- Set core KPIs and track them across all digital channels within stores on account
- Work with Digital Marketing Manager to assess and brainstorm new digital marketing opportunities
- Work collaboratively with department colleagues
- Ensure compliance of OpenRoad and manufacturers' brand standards
- This position may be expected to perform other duties as assigned by management

**Your Skills/Experience**:

- 2+ years of experience in the Digital Marketing field
- Advanced proficiency of digital advertising platforms: Google Ads, Facebook Ads
- Advanced proficiency of web analytics platforms: Google Universal Analytics, GA4, DataStudio
- HTML, CSS, on-page SEO
- Strong analytical and communicative skills

**Bonus Points For**:

- Ability to write/speak in any of the following: Punjabi, Hindi, Cantonese, Mandarin
- A positive attitude, and a growth/learning mindset (especially if any of the above skills/experience sets are not met)
- Experience in automotive industry
- JavaScript proficiency

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

JOIN US AND GROW WITH US

We thank all those that have applied. Only those considered for the position will be contacted.

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