Admn o 24r

Posting Title- ADMN O 24R - Manager, Digital Content & Social Media- Position Classification- Administrative Officer R24- Union- GEU- Work Options- Location- Burnaby, BC V3J 1N3 CA (Primary)- Salary Range- $73,855.42 - $84,134.34 per annum- Close Date- 3/10/2024- Job Type- Regular Full Time- Temporary End Date- Ministry/Organization- BC Public Service -> Public Safety & Sol General- Ministry Branch / Division- BC Liquor Distribution Branch- Job Summary**Manager, Digital Content & Social Media**
**Administrative Officer R24**

**About the BCLDB**:
The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis and operates the retails brands BCLIQUOR and BC Cannabis Stores.

The LDB is committed to government’s goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page.

Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the daily operations of the 198 BC Liquor Stores. The Retail division develops and executes key strategies to drive business, creates systems and processes, and establishes daily retail procedures to maximize operational excellence, while upholding BCLDB’s core values of service, relationships, and results. Working in this vibrant, creative, and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.

**About this role**:
Reporting to the Senior Manager, eCommerce & Digital, the Manager, Digital Content & Social Media is responsible for designing, planning, managing, implementing, and evaluating BCLIQUOR’s social media and eNews activities to ensure BCL’s business and marketing goals are achieved. This role is responsible for leading and managing a cross-platform content strategy for the BCL social channels such as Instagram, YouTube, Facebook, etc. as well as for eNews and the website in order to build an engaged community online and drive traffic to BCL’s 198 locations and future ecommerce platform. This includes designing, developing, and implementing the digital content strategy and tactics in collaboration with a social media agency and the BCL social media team. The Manager, Digital Content & Social Media will develop the SEO/SEM strategy and plan, ensuring that best practices are incorporated in the overall content strategy. This position is also responsible for ensuring consistent brand content is executed across BCL digital platforms, aligning to the BCL brand identity and vision in collaboration with the branding team.

A criminal record check is required.

Regular travel within the Lower Mainland.

Able to work evenings and weekends especially during events or photoshoots.

For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.

An eligibility list for permanent or temporary future opportunities may be established.

**Position requirements**:
Degree in Marketing, Business or related program and a minimum of 3 years of recent, related experience*.

OR

Diploma or Certificate in Marketing, Business or related program and a minimum of 5 years of recent, related experience*.
- Recent, related experience must be within the last 7 years and must include the following:

- Experience in retail marketing/digital advertising/social media/content strategy.
- Experience managing and growing social media channels.
- Experience managing direct reports and/or external vendors.
- Experience with SEO, SEM and CRM best-practices and strategies.
- Experience in a large, distributed retail environment.
- Experience managing a digital advertising/social media agency/vendors.
- Experience within the alcohol beverage industry.
- Experience with Web Content Management Systems and Digital Asset Management Systems.
- Experience with eNews platforms.

**Application instructions**:

- **Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.**

**Note**: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.

**Working for the BC Public Service**:
The BC Public Service is committed to creating a diverse workplace to represent the population we serve and to better meet the needs of our citizens. Consider joining our team and being part of an innovative, inclusive and rewarding workplace.

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