Digital Specialist

2 weeks ago

Prince Albert, Canada Anderson Motors LTD Full time

**About Us**:
At Anderson Motors and Evergreen Nissan, we strive to provide exceptional customer service and deliver high-quality vehicles. Our mission is to exceed our customers' expectations while fostering a positive and collaborative work environment. Anderson Motors and Evergreen Nissan are a family-owned business that has been operating in Prince Albert for over 60 years.

We are seeking a talented and motivated Digital Specialist to join our team at Anderson Motors and Evergreen Nissan. As a Digital Specialist, you will play a vital role in enhancing our online presence, engaging with customers, and driving sales through digital marketing initiatives. If you are passionate about the automotive industry and have a strong grasp of digital marketing strategies, we want to hear from you

**Responsibilities**:

- Develop and execute digital marketing campaigns to promote the dealership's brand, inventory, and services across various digital channels.
- Manage the dealership's website, ensuring it is user-friendly, visually appealing, and optimized for search engines (SEO).
- Generate and nurture leads through effective lead generation strategies, such as landing pages, forms, and online promotions.
- Monitor and manage the dealership's online reputation, engaging with customers, addressing concerns, and promoting positive reviews.
- Coordinate with inventory managers to ensure accurate and up-to-date vehicle inventory listings on the website and third-party platforms.
- Create and curate engaging content for the dealership's website, blog, and social media platforms.
- Analyze data and metrics to measure the effectiveness of digital marketing campaigns, track website performance, and provide actionable insights for continuous improvement.
- Stay updated on the latest digital marketing trends, tools, and best practices relevant to the automotive industry.

**Qualifications**:

- Preferable: bachelor’s degree in marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing, preferably within the automotive industry.
- Strong knowledge of digital marketing channels, strategies, and tools.
- Proficiency in website management, SEO principles, and content management systems.
- Experience with digital advertising platforms, such as Google Ads and social media advertising.
- Familiarity with web analytics tools, CRM systems, and data analysis.
- Excellent communication skills, both written and verbal.
- Strong analytical and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for the automotive industry and a drive to exceed expectations.

**How to Apply**:
Are you ready to seize this exciting opportunity and showcase your expertise as a Digital Specialist at Anderson Motors and Evergreen Nissan? If you believe you have what it takes to excel in this role and want to be part of our dynamic team, we want to hear from you

To apply, please submit your resume and cover letter that highlights your interest in the position and demonstrates how your skills align with the responsibilities listed above. Show us your digital marketing prowess and explain how you can help elevate our dealership's online presence. We value creativity, innovative thinking, and a results-driven mindset.

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Prince Albert, SK S6V 8C8: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

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