Digital Media Buyer

2 months ago

Toronto, Canada Spark Growth Full time

**About Us**:
At Spark Growth, we’re a growing team, passionate about helping clients create meaningful, human connections that inspire action. We’re a boutique social media agency with big ideas, and we’re looking to take things to the next level. And we want your help as we grow. Our company has 6 core values that we look for in all our new recruits:

- Strategic - go beyond checking the boxes
- Fired Up - do what we do with passion
- Resourceful - find the possibilities, not the problems
- Inclusive - be who you are
- Straightforward - say what you feel
- Results-driven - set aggressive goals, then measure and achieve them

**Work-From-Home Protocol**:
Since the COVID-19 pandemic, all employees are currently working remotely, but coming into the office every second Thursday.

**Perks & Benefits**:
We offer a fun, flexible working environment, a fully-stocked kitchen with snacks, and team lunches every second week (currently we are working from home, but in the office once every two weeks)
- Our office is located at Dundas and Spadina
- Music in the office to give you that boost of energy
- Pet-friendly office
- Sponsored learning opportunities
- Health and dental plan
- Wellness programs and recognition bonuses

**Your Mission**:
Achieve clients’ goals by maximizing digital and social media campaign RoAS using strategic testing, analytics and insights.

**Role Competencies**:

- Strategic in your approach to Paid Media (aligning tactics to a strategy that delivers on client goals), with a focus on programmatic ads, as well as Facebook/Instagram and LinkedIn ads
- Strong analytics capability. Ability to draw insights from the data being analyzed, and translate it into actionable recommendations and present it to clients
- Resourceful and creative in developing strategies for clients with limited resources (budgets are not necessarily small, but there is still a need to prioritize and optimize the spend, given the multitude of possibilities)
- Collaborative with other team members (e.g., Social Media, Analytics, Design team), working towards the best solutions and campaigns for our clients
- Strong attention to detail, organized and deadline-oriented
- Business-impact focused, ensuring we are constantly driving strong results
- Ability to accurately estimate scope and effort required to meet client paid media objectives
- Ability to work efficiently in Excel spreadsheets at an intermediate or advanced level
- Ability to effectively communicate ideas, both within the team and to the client
- Organized and deadline-oriented
- Ability to complete tasks in a timely and efficient manner
- Curiosity that drives continued learning and the sharing of insights related to digital marketing strategies and optimization tactics

**Core Responsibilities**:
Responsible for supporting analytics and strategy surrounding social media and various advertising platforms.
- Develop and articulate strategies to achieve the client’s objectives, through appropriate digital paid media types and platforms
- Launch, monitor and optimize paid media campaigns on several platforms (including Programmatic Ad Platform(s), Google Ads, Facebook and Instagram Ad Manager, LinkedIn Ad Manager, Twitter Ad Manager, Pinterest Ad Manager, YouTube Ad Manager, and TikTok Ad Manager)
- Help clients set goals, KPIs, and budgets that optimize available ad spend across ad types, campaigns and platforms
- Create analytics and insights reporting for paid media showing our campaigns’ real business impact
- Support other digital marketing analytics, including social listening and research for blog posts

**Core Qualifications**:

- Client-facing digital advertising campaigns on a range of platforms, including programmatic management platforms and social media advertising platforms (agency background preferred)
- Experience managing $100k-1M+ ad spend budgets (per year)
- 2+ years of experience creating and managing Paid Media campaigns that exceed client expectations across paid media channels including Facebook, Instagram, Pinterest and YouTube ads.
- 2+ years of experience with Google Analytics
- Experienced in developing an A/B testing plan for paid campaigns
- Experienced in managing and optimizing campaigns directly using paid platforms (e.g., Facebook Business Manager), from strategy development to conversion tracking setup to day-to-day execution to deriving insight from the data
- Experienced in using Excel and Powerpoint to present Paid Media strategies and campaign reports for clients and sharing with clients in a results-focused, compelling way
- Experienced in working with a cross-functional team to develop strong client campaigns and strategies

***

**Job Types**: Full-time, Permanent

**Benefits**:

- Extended health care
- Life insurance
- RRSP match

Schedule:

- Monday to Friday

COVID-19 considerations:
Since the COVID-19 pandemic, all employees are currently working remotely, but coming into the office every second Thursday.

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