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Media Buyer

4 months ago

Toronto, Canada Aiori Full time

Company Description

Aiori is a modern D2C jewellery brand focused on modern and beautiful pierce-free jewellery for people with sensitive, pierced or unpierced ears. We strive to provide inclusive jewellery designs for everyone.


Role Description

This is a full-time role for a Media Buyer at Aiori. As a Media Buyer, your day-to-day tasks will include media planning, developing media strategies, analyzing data, and executing media buys. This position is full-time and hybrid work model (both on-site and remote work). Our office is located in Midtown Toronto (Yonge/Eglinton).


Key Responsibilities:

  • Ad Spend Management: Oversee and manage spend on Meta, Tiktok and Google platforms, ensuring budget efficiency and campaign effectiveness.
  • Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives.
  • Platform Expertise: Utilize deep knowledge of Meta Business Suite for campaign management, along with proficiency on platforms like TikTok and Google.
  • Audience Segmentation: Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance.
  • A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes.
  • Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI.
  • Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising approaches, particularly within jewellery and ecommerce.
  • Creative Direction: Provide data-driven insights to the marketing team to ensure that our online campaigns, content, and programming are effective in converting consumers.


What Success Looks Like:

  • Cost Efficiency: You have successfully optimized ad spending to achieve lower cost per click while maintaining or enhancing campaign quality and effectiveness.
  • Strategic Impact: Your advertising strategies have significantly contributed to the brand's market presence and customer acquisition goals.
  • Data-Driven Optimization: Through meticulous analysis and adjustments, you have consistently enhanced the performance of digital ad campaigns, demonstrating a strong return on investment.


Required Skills and Qualifications:

  • Proven Experience in Paid Media: Extensive experience managing large advertising budgets, specifically on Meta platforms, with a proven track record of success.
  • Proficiency in web analytics tools such as Google Analytics, as well as experience with A/B testing and conversion rate optimization (CRO) techniques.
  • Platform Proficiency: Expert knowledge of Meta and TikTok Business Suite
  • Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing
  • Analytical Skills: Strong capability to utilize analytics tools to track performance and make data-driven decisions.
  • Educational Background: A degree in Marketing, Business, or a related field is advantageous.


Qualifications

  • At least 2 years of direct experience in Media Planning and Media Buying skills
  • Analytical Skills and data analysis experience
  • Strong Communication and interpersonal skills
  • Experience in developing effective media strategies
  • Proficiency in relevant media buying platforms and tools
  • Ability to analyze campaign performance and optimize media buys
  • Attention to detail and ability to meet deadlines
  • Bachelor's degree in Marketing, Advertising, or a related field