Telus Health Marketing Director, Employer
1 week ago
TELUS Health and LifeWorks have recently come together to leverage the power of technology and our caring cultures to further progress our shared goal of building a healthier and friendlier future for all. As a global-leading health and well-being provider - encompassing physical, mental and financial health - TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
This role will report directly to the Marketing Head
**Job Description**:
- Strong understanding of marketing to the employer channel, experience with B2B marketing, adept at managing the purchasing journey and sales funnel.- Strong product marketing skills to guide focused value proposition creation that resonates with prospects and clients. Develop effective positioning and collateral working with product, sales, operations, and other stakeholders.- Broad understanding of the digital marketing/demand generation environment, including key tools and technology.- Excellent lateral thinker who can develop unique solutions, simplify ideas, and keep teams on track toward deadline, targets, KPIs.- Ability to elevate the team and maintain engagement. This leader must be comfortable with thinking and producing on a constant basis.- Budget/Financial acumen to manage the marketing budget and measure ROI attainment through performance indicators.- Ability/experience creating and delivering exceptional demand-gen campaigns. Identify and execute innovative, out-of-the-box programs to drive leads and pipeline resulting in strong ROI.
Where permitted by law, company employees must be fully immunized to access a TELUS Health office or customer premises.
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