Marketing Manager
6 months ago
Work Term: Permanent
- Work Language: Bilingual
- Hours: 30 to 40 hours per week
- Education: College/CEGEP
- Experience: 3 years to less than 5 years
**Tasks**:
- Develop promotional materials
- Hire, train, direct and motivate staff
- Manage contracts
- Market business services
- Plan and control budget and expenditures
- Write and edit press releases, newsletter and communications materials
- Assist in product development and direct and evaluate the marketing strategies of establishments
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
- Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
- Establish distribution networks for products and services, initiate market research studies and analyze their findings
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
- Advise clients on advertising or sales promotion strategies
- Train and supervise staff
- Initiate and maintain contact with the media
- Answer written and oral inquiries
- Develop, implement and evaluate communication strategies and programs
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Gather, research and prepare communications material
- Co-ordinate special publicity events and promotions
- Conduct public opinion and attitude surveys
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Assist in the preparation of brochures, reports, newsletters and other material
**Computer and technology knowledge**:
- Business diagram software
- Database software
- Mac OS
- Mapping and data visualization software
- Presentation software
- Project management software
- Spreadsheet
- Website creation and management software
- Word processing software
- MS Windows
- Adobe Photoshop
- MS Excel
- MS PowerPoint
- MS Word
- HTML editing software
- MS Outlook
**Area of specialization**:
- E-commerce
- Fundraising
- Market research
- Marketing
- Project management
- Interactive/new media
**Work conditions and physical capabilities**:
- Attention to detail
- Fast-paced environment
- Tight deadlines
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