Email Marketing Automation Specialist

3 days ago

Toronto, Canada Heart & Stroke Full time

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values**:CHAMPION Health, PRACTICE Humility, EMBRACE Change, DRIVE impact, LEARN and GROW and BE HEARTFELT **as we work together to beat heart disease and stroke.

**Who we need**

This role will analyze performance metrics, build reports, and make recommendations to improve the performance of campaigns.

**How you will make an impact every day**
- Work in collaboration with the Director, Digital Marketing, and members of the DM team on the strategy, audience and implementation plan.
- Implement A+B landing page testing to further influence and improve on desired planned metrics
- Collaborate with the CRM and IT teams to define and gather data and technical requirements for audience/list creation of campaigns.
- Improve and optimize the briefing process.
- Challenge the status quo by consistently identifying areas for improvement, diagnosing issues, and working to resolve them
- Make recommendations to enhance effectiveness, and improve KPIs, such as open and click rates
- Assist in building and maintaining reports and dashboards within SFMC to track ROI and campaign success metrics
- Provide recommendations based on data to improve engagement and conversions of future campaigns
- Work with analytics to drive deeper backend data insights beyond fundraising activities

**Maintain and ensure platform functionality is optimized for marketing campaigns**

**What you bring**

**Educational Requirements**
- Post-secondary
- Not-for-profit experience is a plus but not must have

**Work Experience**
- 3 years’ experience building nurture and lifecycle management workflows using enterprise-level marketing automation systems (e.g. Salesforce Marketing Cloud).
- Experience in database management (list management, data cleanliness, reporting, data import/export)

**Skills**
- Able to execute standard lead generation procedures including lead capture, nurture programs, and data flows through multiple platforms
- Hands on knowledge required in SQL, SSJS, AMP Script, HTML, CSS
- Fluency in Google Analytics
- Demonstrated advanced proficiency with spreadsheets
- Proven ability to handle multiple changing projects at one time with attention to detail and quality execution
- Excellent project management skills specific to marketing.
- Certification in SFMC is a nice to have

**What we offer**

In addition to a competitive salary, Heart & Stroke believes that time off is integral to the personal health and wellness of our employees. We offer a generous paid time off package including vacation days, personal days, wellness days and paid companywide closure between December 25 and January 1. In addition, we provide competitive health, medical, dental and vision benefits, basic life insurance, disability, employee assistance program (EAP) and a defined contribution pension plan with employer matching. Furthermore, our staff enjoy flexible hybrid working arrangements and support with reimbursement for mobile phones and home office set up.

To learn more about our mission, our values and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.

Heart & Stroke has a vaccination policy that requires all employees to be fully vaccinated unless they have a valid exemption. You can view our policy here.

We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please advise and we will work with you. At this time, all interviews are currently being conducted via phone or video call, so we look forward to ‘virtually’ meeting you

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