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Marketing Executive

4 months ago


Montréal, Canada Place of Elms Full time

A New Montreal-based fashion company is seeking an experienced Marketing Director.

The company focuses on high quality garment, luxury streetwear, wellness products and home accessories.

**Main Objective**

The Marketing Lead is responsible for deploying Place of Elms’ digital & brand vision to its target market. Execute a strategy to accelerate growth, visibility and innovation within all digital channels.

**Responsibilities**:
Included but are not limited to the following:
**Paid / Social Media**
- Own digital growth and brand media including Paid Search, Paid Social, & Display
- Design, implement & own the brand’s paid media budget
- Design and implement visual ads & posting schedule
- Create yearly deployment calendar
- Knowledge of influencer marketing and ambassador programs (recruitment, talent search and retention strategies)
- Analyze campaign performance to optimize, and get insights for future campaign planning and KPIs setting
- Proactively monitor competitors campaigns
- On-going innovation to explore new channels for digital and social media growth

**Reporting & Analytics**
- Set goals, track performance, and continuously optimize marketing channels to meet acquisition, sales & retention goals for both paid media & site traffic
- Develop strategic insights & present to management
- Organic Channels & Localized Content Development
- Manage content creation for local paid & organic channels with external partners and external PR & communications teams
- Own and track budgets & invoicing in collaboration with local finance team

**Requirements**:

- 8 years of experience in **Digital & Traditional Brand marketing**:

- Excellent leadership, communication, and decision-making skills
- Successful track record in senior marketing roles and creating marketing campaigns
- Strong analytical skills and ability to adapt large quantities of data to actionable insights
- Highly organized, proactive, and resourceful with strong communication and interpersonal skills
- Excellent budget management skills
- **Strategic knowledge of luxury fashion landscape, brand building & identity creation**:

- Self-motivated, results oriented, performance driven and able to work under pressure on tight deadlines
- Able to work independently and collaboratively with cross functional team

**Additional Info**

**Salary**: From $80,000 per year

**Benefits**:

- Employee stock options plan
- Bonus pay

Work Location: Hybrid remote

**Salary**: From $80,000.00 per year

**Benefits**:

- Stock options

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift

Supplemental pay types:

- Bonus pay

Work Location: Hybrid remote in Montréal, QC

Expected start date: 2023-01-30