Manager - Marketing and Communications

2 weeks ago

Montréal, Canada Federation of African Canadian Economics Full time

Work Location: FACE Office / Remote work with target markets across Canada.

People Manager : Yes

**The opportunity**:
Reporting directly to the Director, Communications and Stakeholder Engagement, the Manager Marketing & Communications (MMC) assists with providing marketing and communications support and will coordinate, develop, lead, communicate and execute activities to ensure objectives are accomplished on time. A Marketing and Communications professional who will build and execute differentiating, client-centric marketing efforts regionally, nationally and/or internationally, supporting the organization's Mission, Vision and key priorities. The incumbent is equally comfortable developing innovative strategies as in diving deep into the details to ensure the smooth execution of campaigns and initiatives.

The MMC works at the intersection of marketing, communications, product and sales supporting marketing strategy, go-to-market planning, and execution. These include creating communications and engagement strategies for key stakeholders including regional communities, clients, staff, government, partners, and other agencies; crisis and issues management; media relations; reputation management, branding and marketing and digital communications (social, web and media engagement).

You will develop and lead a high-performing team of B2B and B2C marketers, digital specialists, content and brand strategists, and experienced marketing & communications service professionals supporting the ambitious goals of our growth-oriented enterprise.

The incumbent has a passion for storytelling and driving engagement and possesses excellent leadership, project management, and communication skills. An essential requirement is practiced functional expertise in creating positioning strategies, value propositions, and messaging to align with FACE's target market needs and FACE's business objectives.

The MMC has a proven ability to develop product marketing strategies aligned to business goals, establish comprehensive go-to-market (GTM) plans, present ideas to senior management for input and buy-in, and work cross-functionally and regionally to execute flawlessly. The Manager Marketing & Communications takes ownership and accountability for personal and collective high performance, embracing diversity for innovation and growth, and holding the highest standards to build trust internally and externally.

**Overview of Responsibilities**:
Marketing:

- Understand and align marketing efforts with business objectives and product strategy to conceive, lead and execute breakthrough product marketing initiatives.
- Create strategic advantage through knowledge of FACE products, methods, markets and partnerships.
- Develop marketing plans that clearly communicate the unique value our products and services offer to clients.
- Contribute innovative marketing ideas that enhance positioning and impact of regional, national and/or international marketing initiatives to drive growth.
- Use functional expertise to create value propositions, positioning, messaging maps, and internal activation strategies to ensure all client / stakeholder touchpoints reinforce essential messages.
- Deliver program implementation; manage execution of all mass and digital advertising initiatives, executing flawlessly to get campaigns into market within timelines and budget.
- Support performance marketing channels, working closely with internal marketing partners to drive acquisition.
- Adhere to departmental objectives, policies, processes and standards; positively contribute to the marketing team culture and the overall effectiveness of the department.
- Assist end-to-end management of marketing budgets, including management of estimates, invoices, tracking, monthly re-forecasting, reconciliation and stakeholder updates.
- Responsible for maintenance and governance of the organization's website.
- Implement and manage social media campaigns (LinkedIn, Twitter, Instagram, Facebook, etc).
- Assist in recording, editing and publishing of videos, podcasts and related.
- Develop the strategy, including keyword research and target audience segmentation.
- Experience with onsite and technical aspects of SEO. Build keyword strategy, implement recommendations / optimise page content.
- Prioritize and manage materials - fact sheets, newsletters, brochures, tokens and related. Manage and execute submissions to update existing materials.

Communications:

- Deliver high-quality, timely internal and external communications.
- Proactively engages, collaborates and acts as a strategic partner for FACE's cross-functional departments including the Face Support Center and Lending units and understands product, service and sales offerings to build effective distributions lists and lead generation capabilities.
- Collaborate, coordinate, manage and support day-to-day interactions with external partners / stakeholders to deliver media, content strategy, digital campaigns, web,

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