Marketing Manager

At INNHotels, our mission to share our Canadian experience of tourism, culture, and history with our guests begins first and foremost with our employees/team/staff that deliver this exceptional, quality experience. We wouldn’t be a leader in hospitality, sustainable tourism, or community development without the wonderful people that work with us to grow our company vision. We are a motivated, and dynamic team of self-starters and team collaborators; the Hotel Business is our first love, and sharing the INNhotels story is our passion.

We are seeking an experienced and passionate marketing manager to promote our growing brand

**Position Overview**:
The Marketing Manager role focuses on the development and execution of marketing campaigns, managing digital and traditional advertising, and overseeing social media channels.

**Responsibilities**:
**Social Media**:

- Manage our main Facebook, Instagram and LinkedIn account - reshare social media content from all properties.
- Ensure that specials and promotions are communicated to the social media team for further sharing.

**Update Website Content**:

- Regularly monitor all websites and the main website to ensure all information is up to date.
- Communicate updates and corrections to the web development team as needed.
- Ensure all promotional content is loaded on resort websites.

**Follow Brand Guides**:

- Ensure all marketing efforts follow established brand guidelines to maintain consistency and quality across properties.

**Generate Monthly Marketing Reports**:

- Compile monthly marketing performance reports.

**Direct GM Communication**:

- Maintain clear communication with the General Managers regarding marketing initiatives, specials, and advertisement needs.

**Collaboration and Meetings**:

- Meet with the social media team biweekly.
- Collaborate with the digital designer to submit marketing materials requests (graphics, promotional content, etc.) and ensure timely receipt of materials to meet marketing deadlines.
- Attend weekly meetings with the Marketing team, to ensure alignment of marketing strategies, to provide updates and ensure ongoing strategy alignment.

**Execution of Pre-Planned Strategy**:

- Follow the three-month pre-planned strategy set by the Marketing Director, ensuring consistent execution of marketing tasks across all properties.

**Additional Responsibilities**:

- Assist in crafting and implementing marketing campaigns under the supervision of the Director of Marketing.
- Play a pivotal role in both digital and traditional advertising initiatives.
- Manage and create content for resort social media channels, ensuring active and engaging presence.
- Work in close conjunction with the Director of Marketing, the Director of Sales, and General Managers to ensure integrated marketing and sales strategies.
- Coordinate photo and video shoots, adhering to the brand's visual guidelines.
- Explore and maximize revenue opportunities through advertising, sponsorships, partnerships, and community engagement.
- Contribute to overall INNhotels marketing efforts to enhance brand recognition in targeted markets.
- Other marketing duties as assigned.

**Qualifications**:

- Hotel PMS System Experience: Basic familiarity with hotel PMS systems such as WebRezPro or any other hotel customer service system to ensure smooth communication with the GMS and efficient management of operations.
- Completion of Post secondary education is preferred, ideally in Communication, Marketing, or Advertising.
- Social Media Management: proficiency in managing and resharing content on platforms such as Instagram, Facebook, and LinkedIn. Basic knowledge of design principles for creating visually appealing promotions and social media content.
- Microsoft Office Suite Proficiency: skilled in using Microsoft Work, Excel, and PowerPoint.
- Graphic Design Software: experience utilizing Canva, Photoshop, InDesign, Illustrator, etc.
- Other Software experience: Revinate CRM, Sked, and Wrike.
- Valid Canadian Driver's License preferred.

**WHO WE ARE**:

- INNHotels is a family of independent hotels. We have properties in Canmore, Jasper, Red Deer, Stony Plain, Grande Cache, Valemount and Invermere.

**WHAT WE OFFER**:

- A great work environment with opportunities for development and career advancement within Stony Plain Inn & Suites/Best Western Sunrise Inn & Suites and the INNHotels family of hotels.
- A competitive compensation package.
- Group health plan.
- Staff events and seasonal discounts on local adventure activities.
- Hotel Discounts as part of the INNHotels family of hotels.

**Job Types**: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

**Education**:

- AEC / DEP or Skilled Trade Certificate (preferred)

**Expe