Creative Strategist

2 weeks ago


Toronto, Canada Viral Nation Inc. Full time

While we continuously exceed our goals, we need your help - our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar

**About the Role**:
We are currently seeking a **Creative Strategist,** who will be the day-to-day lead on all brand/creative-led strategies for multiple streams of business and industries we service within Viral Nation. This person will work with a multidisciplinary internal team to craft innovative, timely, and culturally relevant strategies that inspire cutting-edge creative work. We're looking for an effective storyteller - who possesses strong communication skills, an understanding of influencer and creator marketing, an analytic mind, and a great passion for outside-of-the-box creative thinking. If you have a major love of tech, gaming, or esports - this is the role for you

**What you'll do here**:

- Create compelling content briefs and creative experiences that push the boundaries of traditional and modern mediums to engage audiences and increase awareness and demand for clients.
- You have a "think and do" attitude - you're able to help establish this big picture thinking strategy, while also crafting the creative briefs, leading content production ideation, and working cross-functionally with other departments to bring your proposed strategy to life.
- Support clients with crafting the organization's creative narrative and persona, provide social media content direction, and campaign specific strategies for organic and paid social.
- Staying on top of influencer marketing trends to support our clients and help guide recommendations on creative direction for our creators, and / or influencers
- Performing qualitative market research and directing quantitative research when required
- Writing is clear and succinct.
- Mentor internal teams on how to strategically plan and create great content by providing frameworks, concepts, governance, and education.
- Able to lead strategic discussions and provide clear recommendations and documents with mínimal direction or supervision.
- Able to present internally and to clients with confidence and clarity
- Identify gaps and opportunities in content plans for new & existing clients
- Extensive experience and knowledge with all core social platforms - including: Instagram, Tik Tok, Facebook, Twitter, YouTube, LinkedIn
- Remain on the pulse of creative trends, platform changes, and best practices to optimize strategies and educate the larger Viral Nation community.
- Involvement in new business pitch presentations

**What you need to have**:

- Minimum of 3+ years of professional experience with data driven creative marketing, strategy, and social media platforms - agency experience preferred
- Experience and a deep understanding of all social media platforms
- Understands the customer life cycle and creating content for each stage.
- Proficient in content marketing and content writing
- Ability to write an informative brief that clearly and confidently articulates vision and process.
- Ability to translate direction from internal leadership and external clients into creative strategies and deliverables.


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