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Sales and Marketing Lead

1 month ago


Toronto, Canada Altitude Athletic Training Full time

Altitude Athletic Training is a specialized fitness facility with the largest altitude training chamber in the world and the first in Downtown Toronto. We cater towards highly motivated members who are driven for success. By providing a first-class experience for members and visitors, we strive to help everyone achieve their goals while fostering a sense of community and mutual respect at Altitude.

Altitude is seeking a Sales and Marketing Lead for our state-of-the-art facility in Toronto. The Sales and Marketing Lead is responsible for increasing brand awareness amongst qualified prospects, lead generation and achieving pre-planned sales goals.

**Responsibilities**
- Digital Marketing_
- Ad platform management. Manage our current monthly spend across Google/FB/ IG/and others. Success means cost-efficiently scaling that exponentially in whatever way you think will deliver
- Establish a weekly test-measure-learn feedback loop with creative to drive consistent ad improvements
- Create growth dashboards with the team & monitor budgets, campaign performance, ROI, LTV, and other channel metrics
- Find the highest impact levers between targeting, creative, post-click experience or algorithmic optimizations and execute on the changes
- Lead Generation and Business Development_
- Lead Generation and Engagement, including establishing, expanding, and tracking outreach initiatives and strategic partnerships
- Host events and workshops for in-facility lead generation
- Assist in the preparation and organizing of promotional material and events
- Monitor market trends and competitor activities to identify opportunities for growth and improvement.
- Conduct market research to identify prospective clients, opportunities, and new business verticals
- Operate and manage CRM System
- Sales_
- Responsible for selling services including memberships and personal training packages, and meeting pre-planned sales goals
- Identify qualified prospects, set appointments, make effective qualifying sales calls, and manage sales cycle to close new business in all service categories offered
- Organize and assemble company contacts and information
- Develop strong, ongoing relationships with customers and nurture prospects
- Coordinate with other team members and departments to optimize the sales effort
- Oversee sales strategy and evaluate progress through regular reporting and analytics

**Skills and Requirements**:

- Passion and personal interest in fitness/sports/hiking/athletics/wellness required
- Experience with paid marketing channels and platforms
- Experience with Hubspot, Google Analytics and Facebook Ad Manager
- Degree in Business administration, Marketing, or a relevant field is preferred
- Excellent written and verbal communication and interpersonal skills.
- Drive and initiative to take on projects and independently steer them towards completion
- Proven sales experience of meeting and exceeding sales targets
- Experience with professional written communication, contract negotiation, and pricing
- Experience developing and implementing successful sales strategies and processes
- Ability to manage multiple projects and tasks and prioritize and time manage accordingly
- Strong business acumen, and attention to detail
- Team player mentality with ability to build relationships with clients and team members
- Able to lead initiatives with energy and enthusiasm and will have expertise in market and sales analysis processes and systems including CRM and other software tools.
- Able to work in a fast-paced and dynamic startup environment
- Need to obtain an excellent understanding of Altitude Athletic Training Products, Services, Policies, Terms and Conditions, Operating Hours, Code of Conduct

**Personality Traits and Attributes**
- High integrity
- Passionate self-starter
- Analytical
- Results-driven

Note: Please let us know if you require accessibility of any kind and we will try our best to accommodate your needs.

**Job Types**: Full-time, Part-time
Part-time hours: 25 per week

**Benefits**:

- On-site gym

Schedule:

- Monday to Friday

Supplemental pay types:

- Commission pay

COVID-19 considerations:
High levels of sanitation

**Education**:

- Bachelor's Degree (required)

**Experience**:

- marketing or sales: 1 year (required)

Work Location: Hybrid remote in Toronto, ON M5E0B7