Sales and Marketing Lead

6 months ago

Toronto, Canada Freedom Boat Club of Greater Toronto Full time

**Company Background**:
Over the past several years, Brunswick has completed a significant transformation of its business, evolving from a recreational portfolio company with several large divisions operating in disparate markets, to a pure-play marine operating company - the authentic leader in the marine industry.  Within this operating model, the purpose of the Business Acceleration division is to expand and diversify marine participation and generate new sources of value for Brunswick through boating services and business model innovation.  Business Acceleration primarily focuses on end consumer solutions (B2C) and opportunities that increase new boater participation.

The acquisition of Freedom Boat Club in May 2019 was a game-changer and established Brunswick (and Business Acceleration) as a leader in boat clubs and the Boating-as-a-Service marketplace.  The business is exceeding growth, financial and synergy targets.  Significant growth opportunities remain in the U.S., Canada and EMEA through a company operated and franchise business model.  Over the past few years, Freedom has completed a series of acquisitions of franchise-operated Freedom Boat Clubs and converted them to company-operated, thereby generating regional “super territories” that now include over 15 corporate clubs to manage, operate, scale, and unlock operating efficiencies.

**Opportunity**:
We are continuing to grow our presence in the greater Toronto area and are looking for a Sales and Marketing Lead. This individual should be enthusiastic and passionate about educating potential new members about the benefits of joining Freedom Boat Club.

**Responsibilities**:

- Serve as sales and marketing lead for the Toronto market; responsible for driving brand awareness and achieving budgeted membership sales targets in this high potential market.
- Partner with sales and marketing centers of excellence to implement best practices in the local Toronto area market.
- Monitor and track competitive offerings in the market and report to management.
- Plan and execute events that bring awareness to Freedom Boat Club, including but not limited to boat shows, trade shows, open houses, member socials and additional off-site events.
- Develop and execute an ongoing content and events calendar.
- Be present in the community, act as a brand ambassador, and establish and grow strategic partnerships.
- Quickly and professionally follow up with all leads.
- Follow and execute the sales process to close as many deals as possible. The process is heavily focused on education, so being a clear communicator with patience is imperative to closing the deal.
- Local travel on a regular basis is required
- Occasional work on weekends and holidays is required

**Qualifications**:

- 5+ years of demonstrated sales and marketing experience
- College or university degree, ideally in Business, Sales or Marketing
- Boating experience is preferred, but not required
- Excellent written and oral communication and presentation skills with the ability to speak and communicate effectively to a wide variety of audiences
- Demonstrated ability to cultivate and grow relationships
- Experience in CRM programs

**Compensation**:

- Base Salary
- Commission Per Sale
- Monthly and Quarterly Bonus Opportunities

**Benefits**:

- Extended Health Care
- Dental Care
- Vision Care
- RRSP Match

Pay: $55,000.00-$60,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- RRSP match

Flexible Language Requirement:

- French not required

Schedule:

- Weekends as needed

Supplemental pay types:

- Commission pay

Application question(s):

- Are you able to travel between locations in Toronto, Innisfil, and Mississauga?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 3 years (preferred)
- Sales: 3 years (preferred)

Work Location: In person

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