Broadcast Assistant

4 weeks ago

Toronto, Canada Dentsu Media Full time

Company Description

Our mission is to _Drive Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

**Job Description**:
The Broadcast Assistant contributes to the coordination of the media buying process and is essential to the day-to-day management of the client through the MBP process, buy maintenance, and performance. The individual in this role is required to work well in a team-based, fast paced, detail-oriented environment. A successful Broadcast Assistant is resourceful and demonstrates the initiative to participate in advanced projects.
- Assists in the development of media presentations and tactical POV’s.
- Ensures key information is provided to the media operations and media planning teams throughout the campaign activation and maintenance process.
- Supports strong working relationships with vendors to achieve campaign objectives and fulfil client campaign goals.
- Supports the negotiation process for approved media buy activations
- TV, Radio, OLV.
- Conducts research and development of media measurements - Audience, Ratings, Etc.
- Supports the media operations team with client financials: budget reconciliation and budget management.
- Contributes to strategizing ways to improve and optimize campaign performance to meet client KPIs.
- Assists with client reporting commentary that is easy to understand and also compelling and persuasive.
- Enters key client information into media buy systems.

**Qualifications**:

- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
- Excellent written and verbal communication skills.
- Ability to work with cross functional teams and multiple stakeholders.
- Aptitude for priority management where it concerns managing multiple deliverables/work streams.
- Ability to organize ideas and present back information logically and sequentially.
- Knowledge of broadcast industry tools (Lens, Infosys, DDS, AdTraq, etc.) is considered a strong asset.

Additional Information

LI-DM1

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