Integrated Account Lead

4 weeks ago

Toronto, Ontario, Canada Canadian Broadcasting Corporation Full time
Position Title:
Integrated Account Lead (English Services) (Telework/Hybrid)

Status of Employment:
Permanent

Position Language Requirement:

Language Skills:

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
:59 PM

This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

Your role

The Media Solutions Group is looking for a Multi-Platform Integrated Account Lead with a focus on digital. The Integrated Account Lead will be responsible for generating, leading, and participating in the planning and execution of high-level broadcast and digital sales strategies.

This role requires demonstrated experience and senior-level client-based relationships to successfully negotiate and sell-through broadcast and digital media and innovative custom content programs using CBC/Radio-Canada broadcast and digital assets including Social, Native, and Podcasts, through the combined sale of broadcast and digital inventory (both English and French) via direct and programmatic channels (digital only).

Key Duties:

Business Development
  • Aggressively pursue and create new business opportunities to expand the client base and grow revenue.
  • Partner with marketing to develop custom marketing solutions including branded content strategies in support of revenue generation and client objectives.
  • Design tailored sales packages and make presentations to advertisers and agencies.
  • Lead and collaborate on all sales initiatives through agency based proposals, direct-to-client and new business acquisitions to ensure combined achievement of revenue targets across English and French assets.
  • Develop creative strategies around the business to meet targets and maximize revenue.
  • Build relationships with industry associations and represent CBC/Radio-Canada at Media Events.
  • Well-versed in digital platforms and emerging technology including programmatic trading, podcasting, native, and social.
Client Management
  • Responsible for all aspects of managing advertising sales accounts including the development of broadcast and digital solutions, campaign creation, presenting, negotiating, and closing sales opportunities with existing and new clients to build revenue.
  • Accountable for all aspects of the clients' business.
  • Responsible for managing the client relationship and overseeing the day-to-day strategic business execution.
  • Create and manage sales plans and tactics while providing necessary weekly, monthly, and quarterly reporting and forecasting.
Strategic Analysis
  • Maintain up-to-date information related to market changes, the competitive landscape, trends, and movements to effectively manage sales territory.
  • Develop and maintain client profiles, contact updates, and historical buying data.
  • Analyze and interpret research statistics to assist in the creation of sales presentations and packages.
We are looking for a candidate with the following:
  • This position requires a post-secondary or equivalent combination of education and experience.
  • A minimum of five years' digital experience in a sales or sales related role in a media environment. Broadcast sales experience is an asset.
  • Excellent knowledge of the Canadian media landscape and CBC offerings in both French and English media including the innovative marketing solutions that drive higher-margin sales.
  • Bilingualism (English and French) is an asset.
  • Ability to understand and use both quantitative and qualitative research material.
  • Knowledge of Microsoft Office Suite is required. Knowledge of Google Workspace is an asset.
  • Extensive creativity in developing sales strategies and customer solutions.
  • Ability to stay abreast of a rapidly evolving media environment and the opportunities rapidly evolving technology creates for clients, and develop solutions that work for clients and take advantage of the CBC's unique mix of content assets.
  • Ability to present these solutions in a way that engages busy executives and motivates them to purchase.
  • Advanced negotiating skills and sales abilities. Ability to use a consultative and collaborative approach to selling.
  • Ability to maintain excellent relationships with existing customers as well as develop new relationships with current non-customers.
  • Excellent communication and presentation skills, both written and oral.
  • Strong listening skills and tact.
  • Experience performing under the pressure to meet deadlines, the requirement to generate new customers, and the accountability of multi-million dollar revenue targets.
  • Ability to exercise good judgment and make quick decisions in situations that can impact the financial situation of the organization.
  • Must be comfortable with ambiguity in developing plans and future strategies while also adhering to corporate policies in conducting business.
  • Attention to detail is key.
  • Strong organizational skills.
Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:
Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:
1

Work Schedule:
Full time

  • Accounting and Reporting Lead

    4 weeks ago

    Toronto, Ontario, Canada Ministry of Health Full time

    Effective April 1, 2024 the salary range for this position is $82,217 to $121,155 per year in compliance with AMAPCEO collective agreement provisions. The new rates, effective retroactive to April 1, 2024, were recently confirmed and dates for implementation of the new salary rates are still to be determined. The highly-motivated and skilled team within the...

  • SAP Solution Integrator/Lead Designer

    7 days ago

    Toronto, Ontario, Canada Canadian National Railway Full time

    At CN, we work together to move our company-and North America-forward. Be part of our Information & Technology (I&T) team, a critical piece of the engine that keeps us in motion. From enterprise architecture to operational technology, our teams use the agile methodology to automate and digitize our railroad ensuring our operations run optimally and safely...

  • SAP Solution Integrator/Lead Designer

    3 days ago

    Toronto, Ontario, Canada Canadian National Railway Full time

    At CN, we collaborate to drive our company and North America forward. Join our Information & Technology (I&T) team, a crucial part of the engine that keeps us moving.From enterprise architecture to operational technology, our teams use agile methodology to automate and digitize our railroad, ensuring optimal and safe operations, allowing our employees to...

  • Technical Lead

    1 week ago

    Toronto, Ontario, Canada Ombudsman Ontario Full time

    Are you looking for a challenging opportunity where you can showcase your financial and accounting expertise, along with your excellent leadership and relationship management skills? Are you looking to apply your previous (or similar) experience working with public sector employee benefit plans accounting reporting? If so, consider this opportunity as...

  • Account Director

    2 weeks ago

    Toronto, Ontario, Canada Starcom Full time

    Company DescriptionWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business...

  • Account Executive

    4 weeks ago

    Toronto, Ontario, Canada Microsoft Canada Full time

    OverviewMicrosoft's enterprise account teams focus on empowering customers on their digital journey. This team is responsible for envisioning new possibilities with late stage, born in cloud, digital customers, helping them deliver solutions that result in targeted business outcomes and driving revenue growth for Microsoft. As an Account Executive - Digital...

  • Integrated Designer

    21 hours ago

    Toronto, Ontario, Canada OLIVER North America Full time

    About the role:As one of the world's fastest growing agencies, OLIVER is looking for a Designer We want a Designer who knows how to express their ideas clearly and confidently. Ready for hands-on projects at every stage—from brainstorming creative concepts and developing original content, to participating in client presentations and ensuring deadlines are...

  • Lead Business Analyst

    3 weeks ago

    Toronto, Ontario, Canada Ontario Health Full time

    At Ontario Health, we are committed to developing a strong organizational culture that connects and inspires all team members across the province. Our vision is that together, we will be a leader in health and wellness for all. Our mission is to connect the health system to drive improved and equitable health outcomes, experiences and value.How we work...

  • Evergreen - Property Accountant

    1 month ago

    Toronto, Ontario, Canada Totem recruteur de Talent Full time

    Our client, a well established real estate management firm, is looking to add a Property Accountant to their team in Mississauga. The role will be a flexible hybrid position, with a minimum of 1 day in the office. Reporting to a Senior Accounting Supervisor and collaborating with a dynamic team, the Accounting Specialist is accountable for overseeing...

  • API Integration Specialist

    21 hours ago

    Toronto, Ontario, Canada OTT Financial Full time

    OTT Pay Inc. "(OTT Pay)" is a fully funded established FINTECH focused on delivering simplified financial payment products. With a strategic emphasis on both Acquiring and Issuing businesses, we are developing a mobile-first platform that offers straightforward banking services, loyalty solutions, and innovative products including credit cards, accounts,...

  • Team Lead

    3 weeks ago

    Toronto, Ontario, Canada Ontario Health Full time

    At Ontario Health, we are committed to developing a strong organizational culture that connects and inspires all team members across the province. Our vision is that together, we will be a leader in health and wellness for all. Our mission is to connect the health system to drive improved and equitable health outcomes, experiences and value.How we work...

  • Integration and Technical Infrastructure Manager

    2 weeks ago

    Toronto, Ontario, Canada Microsoft Canada Full time

    OverviewMicrosoft's Cloud Operations + Innovation (CO+I) organization is the engine that powers our cloud services. Our data center construction team is dedicated to delivering the highest quality data centers for our cloud services. As we continue to revolutionize the way construction projects are planned, managed, and executed, we are seeking a highly...

  • Software Coding and Integration Engineer

    4 weeks ago

    Toronto, Ontario, Canada Toparo Full time

    Our client in Toronto is looking for a skilled Software Integrations Engineer to join their well-funded venture (USD 8.The venture is focused on tackling unique treasury, accounting, and asset management challenges. We're seeking a highly skilled software engineer to work on integrations to build the next generation of fintech applications. Design, develop,...

  • Salesforce Tech Lead

    2 weeks ago

    Toronto, Ontario, Canada Zortech Solutions Full time

    Hi,Hope you are doing GreatThis side Priya Rajput from Zortech Solutions trying to reach you for an exciting job opening, kindly have a look to job description and revert me with your positive feedback. My mail ID is or call me on .Role: Salesforce Tech LeadLocation: Toronto, ON-OnsiteDuration: Fulltime Permanent"Skills and Responsibilities: Experience in...

  • Accounts Receivable Specialist

    1 week ago

    Toronto, Ontario, Canada dentalcorp Full time

    Who You AreYou are a service -oriented individual who is excited to be a part of a fast-growing organization that enables the best to be even better. You have experience with Accounting/Finance and are looking for the opportunity to provide your expertise to drive change within an exciting industry. You love working in a collaborative team environment, but...

  • Procurement Lead

    4 weeks ago

    Toronto, Ontario, Canada Ontario Medical Association Full time

    Are you looking to join one of Greater Toronto's Top 2024 Employers? The Ontario Medical Association (OMA) advocates for and supports doctors, seeking to strengthen their leadership role in caring for patients. We continually seek to be the trusted voice in transforming Ontario's health-care system by courageously pursuing best practices, new ideas,...

  • Group Account Director

    1 day ago

    Toronto, Ontario, Ontario, Canada EPM Scientific Full time

    Overview: I'm partnered with a leading medical communications agency specializing in delivering high-impact medical and scientific communications. The agency are seeking an experienced and dynamic Group Account Director to lead their dermatology account, focusing primarily on medical affairs deliverables with a secondary focus on promotional medical...

  • Senior Account Executive

    2 weeks ago

    Toronto, Ontario, Canada VendorPm Full time

    The RoleAs Senior Account Executive, you will report to our Head of Revenue; leveraging your sales experience B2B SaaS, with the goal of expanding VendorPM's solution globally. Our Account Executives will have a tremendous opportunity to drive revenue, make an impact, and work with autonomy. The right candidates will be provided a growth path to a Sales...

  • Microsoft Account Manager

    2 weeks ago

    Toronto, Ontario, Canada Emcosorel Full time

    With over 115 years of experience, EMCO Corporation is a leading national wholesale distributor of plumbing, HVAC, waterworks, and industrial products to the construction industry. We provide quality and cutting-edge products that help support residential, commercial and infrastructure initiatives across Canada. At EMCO Corporation, we are committed to...

  • Accountant (CPA)

    1 week ago

    Toronto, Ontario, Canada Allied Full time

    Property Accountant (CPA Pre-approved Program) Finance and Accounting – CPA Pre-approved Program / Allied is looking for a Property Accountant to join our CPA Pre-approved Program. In the role of Property Accountant, you will manage the full accounting cycle of a portfolio of commercial properties. This, in turn, allows Allied to make financial decisions...