Data Scientist, Customer Marketing

1 week ago

Mississauga, Canada Superior Propane Full time

**What we will offer you**:
**Culture**: Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.
**Opportunity**: A continuous focus on professional development with many opportunities for training & career growth.
**Health & Wellness**: Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life’s challenges.
**Competitive Compensation**: We offer a highly competitive salary package, ensuring that you hard work and dedication are recognized and rewarded accordingly.
**Flexibility**: We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.
**Technology**: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
**Safety Focused**: We care about you and have committed to a zero-harm workplace.
**What you'll do**:

- Advanced Analytics: Utilize machine learning and advanced analytics tools to gain deep insights into customer behavior, combining internal data with third-party sources for comprehensive analysis.
- Data Analysis: Analyze large datasets to identify trends, patterns, and opportunities for targeted marketing campaigns and strategic decision-making.
- Geospatial Analysis: Conduct spatial analysis to uncover patterns and trends in location-based data using GIS tools, supporting strategic decisions and enhancing customer insights.
- Cross-Functional Collaboration: Work with marketing, sales, and operations teams to translate data insights into actionable strategies, improving customer engagement. Experience managing C-suite expectations is an asset.
- Reporting and Visualization: Develop dashboards and reports to monitor key performance metrics, campaign ROI, and customer satisfaction, presenting findings to stakeholders and senior leadership.
- Market Research: Perform market research and competitor analysis using data mining techniques to identify new growth opportunities.
- Marketing Insights: Interface with marketing technology platforms (CRM, CDP, marketing automation tools) to ensure data quality and derive actionable insights.
- Continuous Learning: Stay updated on emerging data science trends and tools, implementing the latest machine learning models, AI, and predictive modeling techniques.

**What you bring**:

- Bachelor's degree in Data Science, Statistics, Applied Mathematics, Computer Science, or equivalent experience.
- 3-5 years of experience in data science or advanced analytics roles, preferably in marketing or customer analytics.
- Proficiency in programming languages such as SAS, Python, R, and/or SQL.
- Experience with AI techniques, machine learning models, and data integration.
- Hands-on experience with data visualization tools like Power BI, Tableau, or Looker.
- Experience with GIS tools like ArcGIS or QGIS and geodemographic data integration.
- Knowledge of A/B testing, experimental design, and statistical methodologies.
- Strong understanding of marketing analytics and digital marketing metrics (e.g., attribution models, funnel analysis).
- Experience with marketing automation platforms like Salesforce, HubSpot, or Marketo.
- Familiarity with cloud platforms like Azure, AWS, or GCP for data storage and processing.
- Experience with natural language processing (NLP) or customer sentiment analysis.
- Experience integrating internal systems with third-party data sources.

Superior Propane is Canada’s leading and reliable propane provider. Customers have trusted the experts at Superior to fuel their homes and businesses since 1951. Customer Focus, Performance, Safety, and Winning with People are the four key values that are the foundation of everything that we do.

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