Officer, Communications and Marketing

3 weeks ago

Vancouver, Canada Canuck Place Children's Hospice Full time

**Communications and Marketing Officer**

**Location**:Vancouver, BC

**Reporting to**:Manager, Communications & Marketing

**Job status**:Full-time permanent 1.0 FTE (75 hours bi-weekly)

**Compensation**:$64,545 - $71,635
- We want our staff to “thrive” not just survive, so Canuck Place is committed to living our values of care exceeding not just minimum wage but living wage in B.C. This means that regardless of role our entry-level salary is a minimum of $25.64 per hour equivalent to $50,000 full-time annually._

**SUMMARY**

As an active member of our Communications, Marketing & Events team and under the direction of the Manager, Communications and Marketing, you will be responsible for developing and implementing effective communications and marketing strategies that support Canuck Place Children’s Hospice (CPCH) strategic priorities, raise brand awareness, and meet our organization goals for diversity and inclusion, drive fundraising, and engage CPCH supporters by facilitating a connection to the work and programs at CPCH. You will lead the Google ad strategy and execution, monitor and report on marketing and communication KPI’s, and track campaign and activity performance metrics. You will coordinate fundraising campaigns and events and support the annual content plan, creating content across all communication channels.

**RESPONSIBILITIES**
- Proven experience in project management - excellent at managing multiple projects and meeting tight timelines.
- Brings marketing campaigns to life with kick start meetings/action items and debriefs and executing on time, on budget and on strategy. Works cross-functionally with internal fundraising and support teams
- Understands the power of storytelling in donor awareness, family engagement, and video production. Supports the comprehensive annual content plan with creative writing across digital platforms and print media
- Works with Canuck Place families to write and share their story to support the development of content for fundraising and awareness campaigns and events. Ensure the content developed with families is up-to-date and accessible to staff through the internal digital story bank
- Leads the strategy and execution for Google Grant and Microsoft Grant accounts
- Responsible for supporting the strategy, planning, execution, and reporting for fundraising and stewardship activity in communication and marketing channels in collaboration with Corporate & Community Partnerships and Events team
- Ensures a high level of performance in all campaigns. Monitors and analyzes all marketing and communication KPI’s and keeps campaign budgets on pace in accordance with the approved paid media plan.
- Supports CPCH social media content strategy and execution to advance audience growth and engagement
- Supports the organizations goals for diversity, inclusion, equality, and belonging in visual and written communications. Leads the coordination, development and execution of translated materials for digital platforms and print media
- Supports the project to implement a photo and video management platform

***

**EDUCATION AND EXPERIENCE**
- Bachelor’s degree in English, journalism, marketing, communications, or a related discipline.
- Minimum of 3 years related experience working in a communications or marketing role.

**QUALIFICATIONS**

**What you bring to the role**:

- Excellent writing and editing skills
- Demonstrated ability to be a collaborative team player and establish and maintain positive, effective working relationships, both internally and externally
- Results focused with ability to both develop strategic plans and execute actionable tasks
- Well versed in all social media platforms
- Current experience in delivering effective online advertising, including Google Adwords
- Experience in managing and developing effective and compelling content (written, photo and video).
- Highly detail oriented with stellar writing, proofreading, and editing skills
- Ability to build strong relationships and communicate effectively with internal and external stakeholders
- Experience working with WordPress CMS and Adobe Creative Suite
- Familiarity with Mailchimp, Trello, Slack, Dropbox are an asset
- Experience with SEO, Social Media Insights, and Google Analytics
- Advanced knowledge of Microsoft Office Suite
- Ability to multitask, prioritize and consistently deliver results in a fast-paced environment
- Strong work ethic, including a high degree of integrity, passion, empathy and compassion
- Clear and valid BC driver’s licence and access to a vehicle are required
- Experience in a non-profit environment is preferred

**You have**:

- High integrity; creativity; balance, good judgment and objectivity; high vision and conceptual capabilities; consultative, facilitate and collaborative; sense of humor.
- Excellent time management skills.
- Demonstrates flexibility that allows you to work with high energy, creative people.
- Able to thrive and effectiv

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