Marketing Manager

4 weeks ago

Toronto, Canada Analyticsmart Full time

**About ANALYTICSMART**

Analyticsmart is a boutique analytics firms in the Consumer Package Goods Industry in Canada and the United States. Our mission is to translate data into meaningful, measurable, and actionable insights that drive growth and increase profitability for businesses. We provide smart analytical services and solutions that are tailored to our client’s specific business needs and are easy to implement.

We believe that through our analytics, organizations can gain a distinct advantage increasing their competitiveness in the market. We have developed a wide array of data-optimizing services and solutions to create effective information management strategies aimed at driving results at a lower cost.

The capabilities and reliability of Analyticsmart have created long-lasting partnerships with global brands and retailers in Canada and abroad.

Analyticsmart was founded in 2009. We currently have offices in Toronto, Montreal, and New York city. We are financially prudent as we are a successful bootstrapped company looking forward to growing in larger markets.

**What sets us apart?**
- Expansive bonus structure
- Incredible offices in Liberty Village, Old Town Montreal, and NYC
- Fun work environment.
- Our experience and accomplishments within the industries that we serve.
- Our value propositions.
- We take our partnerships seriously. We are very dedicated to our clients.
- We work with small clients as well as global brands.
- We are a different kind of company and that makes all the difference.

**The Opportunity**

**Your responsibilities include, but are not limited to**:
**B2B Marketing**:

- Designing and implementing campaigns, ensuring alignment with the company’s goals and objectives.
- Leveraging all marketing channels to execute and implement marketing campaigns for Analyticsmart and all its clienteles.
- Devising comprehensive marketing strategies to create awareness of the company’s business activities, keeping marketing operations budget in line.
- Using consumer insights to guide the marketing campaigns and inspire high quality creative visions across different marketing channels.
- Leading content and visual creation on LinkedIn, or on other digital channels and understanding how all types of content contribute to a brand’s overall success.
- Implementing a PR program for brand awareness by creating PR Kits including Informational merchandise, identifying distribution lists etc.
- Supervising all aspects of marketing operations, brand management, market research, and coordination with sales.
- Overseeing the creation of marketing materials, from website banners to hard copy brochures.
- Analyzing market trends and competitors' activities to identify opportunities and key issues.

**B2C Marketing**:

- Monitoring marketing campaign performance and ROI, adjusting strategies as needed.
- Devising a detailed marketing calendar plan and ensuring timely execution to set deliverables.
- Engaging and acquiring new customers using various techniques and approaches
- Collaborating with internal teams and external partners to ensure cohesive branding and promotion.
- Managing social media presence and direct programs to improve social media reputation and recognition.
- Organizing and attending events, conferences, and trade shows, representing the company professionally.
- Keeping abreast of emerging technologies and marketing trends, continuously evolving strategies.
- Crafting insightful and creative presentations that can be leveraged for internal and external purposes.

**Relevant Qualifications & Skills**:

- Bachelor’s degree or diploma in Marketing, Business Administration, or related field.
- Four years of experience in marketing, with a focus on B2B and B2C strategies.
- Strong understanding of traditional and digital marketing tools and techniques.
- Excellent communication, presentation, and leadership skills.
- Creative-eye and experience in Communication design is preferred.
- Experience within Technology and CPG industry will be an asset.
- Ability to develop strategic and creative solutions.
- Strong analytical skills to forecast and identify trends and challenges.
- Familiarity with CRM software and digital marketing tools and techniques.
- Proven ability to manage budgets and generating effective ROIs.
- Professional and proactive work ethic.

Work Location: In person

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