Marketing Manager

3 weeks ago


Saskatoon, Canada SaskTel Full time

.

**Marketing Manager - Internet & FTTB**


**Location**:Regina, Saskatoon, Yorkton, Prince Albert, Weyburn, Swift Current, Moose Jaw, Estevan, North Battleford, SK
**Number of Positions**:1
**Salary**:$94,128 - $125,505 (based on education and experience)
**Type of Position**:Permanent Full Time
**Closing Date**:05/28/2024

**Competition Comments**: Position may be located in Regina, Saskatoon, Yorkton, Prince Albert, Weyburn, Swift Current, Moose Jaw, Estevan, North Battleford

**.**

**POSITION OVERVIEW**

Accountable for the planning, development and management of knowledge management solutions that allow SaskTel to access, understand, and act on customer needs. Accountable for development and execution of SaskTel's database marketing strategies and tactics that increase customer loyalty and profitability. Accountable for development, execution and analysis of SaskTel's primary customer research programs. The above accountabilities involve provincial, national and international markets. Accountable to be SaskTel's resident expert in the rapidly evolving fields of Marketing Research, Customer Satisfaction Measurement, Customer Relationship Management, Database Marketing and Data Mining. Will be a content expert resource for the executive, internal stakeholders and key customers.

**LEADERSHIP ACCOUNTABILITIES**

**People**
- Leads, directs and manages staff to ensure the effective use of HR resources. Maximizes performance by selecting (hire external or promote from within), developing, mentoring and sustaining a high level of expertise among staff. Organize and direct work including prioritizing assignments, establishing objectives, providing regular performance feedback, conducting year end performance appraisals and taking necessary corrective action as may be required. Assists in staff career planning, establishes development and succession plans and ensures relevant HR procedures and policies are followed (provisions of the collective agreement, performance appraisals, discipline, grievance, etc). Accountable for provisioning and managing contracted resources as may be required.
- Accountable for promoting a productive and positive environment for staff that encourages innovation, teamwork, initiative and models corporate values. Motivates staff by assigning challenging work, planning and managing internal communications and awareness of corporate direction, mission, plans and activities.
- Ensures all safety, health, environmental and code of conduct policies, programs and standards are understood and complied with at all times.
- Proactively identify and action opportunities to increase customer satisfaction (internal and external customers).

**Financial**
- Ensure sound financial control within area of responsibility by developing annual operating and capital budgets, monitoring performance to budget and taking action as appropriate. Develops, negotiates and implements contracts for acquisition of goods & services related to area of responsibility.

**Innovation**
- Accountable to research, develop, define and implement innovative long and short term plans, policies and objectives. Provides expertise to senior management providing education, studies and consulting on opportunities that will impact business strategy. Ensures alignment and integration with the corporate strategic plan and develops plan and operational metrics, including approaches for demonstrating business
- value.
- Accountable to proactively identify and action opportunities to improve revenue and growth initiatives, decrease costs, increase customer service levels and increase employee engagement.
- Accountable to develop opportunities to spark innovation in technology or product service delivery or process improvements.

**SPECIFIC ACCOUNTABILITIES**
- Accountable for the planning and development of SaskTel's corporate database marketing strategies. These strategies allow SaskTel to provide customized messages and solutions to individual customers. Activities include system and process development, data mining, predictive modeling and segmentation.
- Accountable for maintaining a mastery of advanced Marketing Intelligence strategies, systems and processes, including having an in-depth understanding of the corporate information sources required to provide strategic direction for Marketing.
- Accountable for leading the evolution of decision support systems and processes in order to meet Corporate objectives and to realize cost efficiencies.
- Creates a positive work environment and ensures optimal individual and team performance, backup and healthy management succession by selecting, developing, establishing challenging objectives, providing recognition and feedback, and motivating personnel. Accountable to develop a highly skilled team of business intelligence and data analytics experts who are able to understand and execute complex marketing, analytical and Business Intelligence projects.
- Accountable for working with othe



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