Social Media Strategist

6 months ago

Burnaby, Canada Daiya Foods Inc. Full time

Welcome to the unexpected delight of plant-based exploration We're the creators of a revolutionary cheese alternative that tastes, shreds, melts and stretches like traditional cheese. Today, as plant-based food grows in popularity, that spirit of innovation continues to inspire our team._
- We believe in pioneering plant-based breakthroughs that delight people and planet. Our portfolio of great tasting foods provide an opportunity for everyone to gather around the table, whether you have food allergies, are flexitarian, vegan, vegetarian, or just plant-based curious_
- We're one big family of food-loving Daiyans, and we're always on the lookout for people who share our passion, our vision, and our ability to make each other smile._

**SUMMARY**

The Social Media Strategist is a key player in our Marketing team, responsible for developing and executing innovative social media strategies that drive brand growth and resonate with our audience. This creative and strategic role demands a deep understanding of social media trends and the ability to craft compelling narratives that captivate our community.

**Salary**:70K-80K annually

**DUTIES AND RESPONSIBILITIES**
- Strategic Planning: Craft and execute comprehensive social media strategies that align with and amplify our overall marketing goals, focusing on long-term audience engagement and brand loyalty.
- Creative Leadership: Lead creative briefings to inspire groundbreaking content, reflecting market trends, and evolving brand identity.
- Data-Driven Insights: Harness analytics to inform strategic choices, measure campaign effectiveness, and refine tactics for increased engagement and conversion.
- Collaborative Integration: Work in concert with cross-functional teams to weave social media initiatives seamlessly into our marketing fabric.
- Content Excellence: Curate and manage a culturally relevant content calendar, ensuring a consistent and authentic brand voice across all campaigns and initiatives.
- Compliance and Advocacy: Coordinate with regulatory and customer service teams to maintain brand integrity and foster positive consumer interactions.
- Influencer Collaboration: Cultivate and maintain relationships with influencers and content creators, aligning efforts for mutual growth and authentic engagement.
- Community Building: Actively engage with our community, sparking conversations, and nurturing connections to strengthen our brand's social presence.

**EDUCATION AND EXPERIENCE**

Required:

- Experience: At least 4 years in a strategic social media or digital marketing role, with a portfolio showcasing successful strategies and creative campaigns.
- Strategic Acumen: A foresightful approach to market trends, competitive analysis, and strategic brand positioning.
- Creative Flair: An innate talent for storytelling, with a knack for crafting narratives that bring the brand's ethos to life in a social context.
- Analytical Proficiency: A robust understanding of social analytics, translating data into actionable insights and strategic improvements.
- Communication Proficency: Good presentation skills, with the ability to convey complex ideas clearly and compellingly to a varied audience.
- Brand Champion: A dynamic personality that naturally embodies and promotes Daiya's brand values, driving engagement and loyalty.

**WHAT WILL MAKE YOU SUCCESSFUL AT DAIYA**
- Emotional intelligence - you possess the ability to manage emotions, as well as seek to understand the emotions of others around you.
- Growth mindset - you find opportunities and possibilities when challenged, embrace continuous learning, and constantly strives to grow and improve.
- Effective communication - you effectively listen, assess, and adjust your communication to align your intention and impact.
- Collaboration - you work with and through others to create great results for Daiya.
- Driving results - you take the initiative to find solutions, deliver results, maintain focus, and drive accountability.
- Service excellence - you understand and serve the needs of others (Daiyans, consumers, and our communities)

**BENEFITS**
- Competitive compensation
- Extended Health benefits fully paid by Daiya for your family
- 3 weeks' vacation
- RRSP matching your retirement contributions
- Annual personal health and wellness fund
- Fun and creative environment
- Inspiring and innovative work
- Smart and passionate teams
- Making people and the planet a healthier place
- At Daiya Foods, we are committed to fostering a diverse, inclusive, and equitable work environment, one in which employees can bring their whole selves to work everyday. We welcome and celebrate differences because we believe a multitude of perspectives fosters innovation and will help us achieve our vision. _

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