Social Media Manager

2 weeks ago

Toronto, Canada FAIRMONT Full time

Company Description

For over 91 years, Fairmont Royal York has stood proudly as a Toronto landmark. When the hotel opened in 1929 it was the tallest building in the British Common Wealth and contained 1,048 rooms, a concert hall, library, extensive bakery, radio station and even a hospital. Today, this essential downtown landmark has completed a multi-million dollar transformation, reimagining its lobby, rooms, dining venues, event spaces, and Fairmont Gold - the property’s exclusive hotel within a hotel luxury experience. Another stunning chapter for Fairmont Royal York has begun.

**Our Commitment to Diversity & Inclusion**

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

**Why Work for Accor?**

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Do what you love, care for the world, dare to challenge the status quo **#BELIMITLESS**

**Note**:Must already be legally entitled to work in Canada to be considered for the position

**Job Description**:
Do you enjoy helping others and building emotional connections to make people feel special and welcomed? If so, then we want YOU to be part of our Fairmont Royal York family.

Every day you will be responsible for engaging with our guests, clients and colleagues. You will create the essential Toronto experience at the hotel that has been a Canadian icon for over 91 years. You will be given the responsibility to ensure that our guests and colleagues feel WELCOMED, CARED FOR and INCREDIBLE. Being part of the Fairmont Royal York family is more than providing warm and consistent service. As an ambassador of Fairmont Royal York, you will take the initiatives necessary to turn moments into memories by taking the time to understand our guests’ purposes: why are they staying at Fairmont Royal York, what is their length of stay and what are their preferences and passions? Making our guests feel heard and cared for creates an emotional connection to our brand and builds loyalty.

These emotional connections are not just for guests. As part of the Fairmont Royal York family, you will be tasked with creating impactful relationships with your colleagues.

As a Professional Leader, you will lead yourself through: positive orientation, self-development self-management, problem solving and decision making. You will lead others through: leading and engaging with your team, developing others and communicating effectively. You will lead the business by: being guest-focused, forward-thinking and planning, business awareness and business improvement.

If creating these lasting relationships and experiences excites you, read more about how your role supports our vision of continuing to create the essential Toronto experience

**Specific Roles and Responsibilities That Create the Essential Toronto Experience**:
Reporting to the Director of Marketing and Public Relations, the Social Media Manager serves as the lead project manager to drive the hotel’s annual campaigns. The Social Media Manager primarily manages the hotel’s social media calendar, liaises with operational hotel leaders, coordinates internal photo shoots, and completes month-end reporting. This is an administrative role with moderate hosting duties of influencers and media. Luxury, hospitality social media management experience is preferred.
- Exceptional time management and organizational skills
- Ability to work in a high volume and fast-paced corporate work environment
- Professional decorum and presentation
- Exceptional communication and interpersonal skills
- Focused mindset and ability to work autonomously while producing within deadlines
- Minimum 3 years of experience in marketing, social media and/or hospitality
- Ability to work at the hotel Monday-Friday

Please note: Only those applicants who have submitted a portfolio of work will be considered. Portfolio to include the following, but not limited to:

- Applicant must demonstrate a strong understanding of the Fairmont Royal York brand
- Present a review of Fairmont Royal York’s social channels
- Present a proposed three-week outline for Fairmont Royal York’s four Instagram channels
- Demonstrate ability to write copy in the Fairmont Royal York and Fairmont Hotels & Resorts brand voice
- Demonstrate project management capabilities
- Professional references should highlight time management project management

Social Media:

- Manage editorial calendar and content strategy across nine social media channels
- Monthly analysis of performance for each social campaign
- Analysis of hotels’ social performance across all levers
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Monitor social m

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