Product Marketing Manager

2 weeks ago

Ottawa, Canada TechInsights Full time

Product Marketing Manager

Ottawa or Denver

Hybrid position

OUR STORY

TechInsights is the world’s most trusted and authoritative source of actionable intelligence on innovation in the semiconductor and microelectronics industry. Our clients include the largest and most successful technology companies who rely on our content platform to make the most informed business and engineering decisions faster and with greater confidence.

TechInsights is headquartered in Ottawa, Canada, with operations in the US (Denver, San Jose), Poland, Japan, Taiwan, South Korea, China, and England. Our customers are some of the largest blue-chip companies in the world. We have successfully integrated two acquisitions in the last 12 months, with the ambition to double our business through acquisition and organic growth over the next 12 to 24 months.

THE OPPORTUNITY:
TechInsights’ has recently launched a new business unit - Spend - consisting of our Teardown products, BOM Database, Component Price Landscape (CPL) and Component Price Analyzer (CPA). We have an exciting new opportunity for a Product Marketing Manager to work collaboratively with Sales and Marketing, Product Management and our Technology analysts to explain the value of our portfolio and own the sales enablement and go-to-market strategy for the teardown and pricing products and services.

WHAT YOU WILL DO:

- Be accountable for the demand creation strategy and implementation
- Create and manage the necessary funnel to achieve business targets
- Gather and analyze market intelligence to understand the target market
- Collaborate with product management and marketing to develop product positioning and messaging that resonates with target buyer personas
- Develop and implement the product marketing plan and manage the cross-functional implementation of the plan
- Work with Product Managers to define and refine product positioning to improve effectiveness
- Plan for revenue retention and growth through constant monitoring of the market and TechInsights’ teardowns and pricing product evolution
- Support the sales team through the development and provision of tools and collateral for target products
- Present ROI data to senior leadership pertaining to growth opportunities
- Drive the digital marketing strategy of the Spend Business Unit

WHAT YOU HAVE:

- 10+ years of experience within marketing or product marketing, leading multiple campaigns simultaneously
- Post-secondary education in Marketing, Communications, or a related field
- Demonstrable experience calculating ROI through digital marketing strategies
- An expert understanding of articulating customer needs and communicating product/service value
- Demonstrable ability to communication the story or value of a product to the market

WHY WORK WITH US
- Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
- Flexible work arrangement
- Flexible vacation policy
- Annual fitness reimbursement
- Strong sense of camaraderie, mutual respect and shared goals among colleagues
- Support for community through charitable alliances
- Professional and career development opportunities
- Wellness resources and support from management

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

R2vKeiqsTy

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