Assistant Manager, Marketing

2 weeks ago

Toronto, Canada Western Union Full time

**Assistant Manager, Marketing (Canada) - Toronto, Ontario**

Are you passionate about driving and implementing new marketing plans? Do you have experience improving product performance through strategic marketing plans? Join Western Union as an Assistant Manager, Canada Marketing.

**Western Union powers your pursuit.**

In this role, you will focus on driving and implementing marketing plans focused on optimizing and improving overall performance of products and services to retain loyal customers and drive revenue. This includes managing marketing plans, defining marketing opportunities for products and services, and analyzing marketing data.

**Role Responsibilities**
- Drive and implement strategic marketing plans to align with regional business priorities across the assigned sub-regional in Canada.
- Analyze data on the sub-region’s existing and potential markets.
- Recommend, develop, and implement marketing plans.
- Define marketing opportunities for products and services.
- Collaborate with business units, including marketing and go-to-market teams, as well as other regional stakeholders to develop strategic market plans targeting improvement of product performance in a specific region.
- Create revenue growth initiatives and execute the initiatives in partnership with sub-regional partners.
- Responsible for managing regional vendor relationships and coordinating across functional teams to open PO’s and handle payments.
- Recommend creative and cost-effective promotional activities.
- Manage cost per acquisition and lifetime value.

**Role Requirements**
- 3+ years experience in marketing, experience in FinTech or Financial sector a plus.
- Bachelor’s degree preferred, secondary degree required. Education or equivalent experience may be considered. Degree in Marketing or Business preferred.
- Proficient in Microsoft Office suite of products.
- Strong verbal and written communication skills with the ability to effectively communicate with internal and external customers.

**We make financial services accessible to humans everywhere. Join us for what’s next.**

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

**Salary**

**Benefits**

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

Your United States-specific benefits include:

- Family First Program
- Medical, Dental and Life Insurance
- Parental Leave

LI-CD1

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