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Marketing Manager
4 weeks ago
With our head office and warehouse locations in Calgary, Alberta, Canada, we manufacture and sell aluminum trim systems for fiber cement and LAP siding, panel systems and aluminum composite materials (ACM), primarily in Canada and the United States.
Our products are cutting-edge technology and highly innovative. With many patents in place or pending, we have paved the path for a very bright future.
We are currently seeking a full-time Marketing Manager to develop and manage marketing programs that will bring increased revenue and profits to our exciting innovative aluminum business. This role reports to the Vice President.
**Responsibilities for this Role**:
- Managing all marketing for the company and activities within the marketing department;
- Overall responsibility for brand management and corporate identity;
- Developing the marketing strategy for the company in line with company objectives;
- Work with regional sales teams to evaluate market opportunities and target audiences to accurately craft and execute marketing strategies and messages;
- Works closely with the CRM operations and sales teams to review and optimize campaign performance, manage lead flow, and sales efficiencies;
- Monitor and report on effectiveness of marketing communications;
- Create and maintain a wide range of different marketing tools and resources such as product brochures, product guides, product specification, packaging, installation manuals, look books, presentations, feature sheets, branded documents etc.;
- Coordinate new product launch campaigns across multiple channels, both digital and traditional;
- Work with partner marketing organizations across North America on collaborative product marketing initiatives;
- Excellent interpersonal skills and experience working with all levels of an organization;
- Develop and maintaining customer service relationships that support collaboration, with a wide variety of stakeholders;
- Manage and mentor a small team of marketing professionals.
**Your Qualifications**:
- University Degree or Masters in relevant field is a must;
- Previous marketing focused roles consistently for the past five to ten years;
- Practical product marketing experience, including product launch processes, message development and go-to-market planning;
- Working knowledge of Adobe Creative Suite, Microsoft Teams, WordPress and standard business software tools.
**What We Offer**:
- Competitive Compensation
- Flexible Heath & Wellness Benefits
- Paid Holidays & Flex Days
- Individual Work Schedule Around Core Business Hours
- Free Parking
Please submit a single page cover letter along with your resume.
**Job Types**: Full-time, Permanent
**Salary**: $75,000.00-$85,000.00 per year
**Benefits**:
- Paid time off
- Wellness program
Schedule:
- Monday to Friday
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 5 years (preferred)
- SEO: 2 years (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: One location
