Brand Storyteller

7 months ago

Regina, Canada Regina Exhibition Association Limited Full time

**THE OPPORTUNITY AWAITS YOU**

REAL finds itself in the enviable position of managing one of the most interesting and versatile connected spaces in North America with an opportunity to impact the lives of millions by creating life-long memories and delivering exceptional experiences.

The Brand Storyteller is a savvy content marketer who understands digital communications channels and how to grow, engage and influence audiences. An experienced storyteller who can develop compelling content across a variety of channels to build a strong community around our brand. This can be done through setting up and conducting interviews with various stakeholders, shooting and editing video, writing stories and blogs, etc., and coming up with fresh and unique social media strategies.

This position will be the trusted face of our property; that demonstrates passion about what we do and actively influences and engages the community to share all of the things that make REAL a great place to work, play and visit.

**WHAT YOU WILL DO**
- Participates in the development and implementation of content marketing plans to achieve the corporation’s short and long-term goals by completing tasks including but not limited to;
- Developing the content plan and corresponding metrics
- Bringing forward matters that affect the REAL brand for dialogue and decision.
- Monitoring and analyzing digital media and content trends to capitalize on opportunities and make recommendations for change if needed.
- Assists in the content collection, interviewing, coordinating and writing of advertising copy, articles, and features for internal communications.
- Assists in drafting and coordinating regular updates to web content.
- Assists with content lifecycle management for all content sources.
- Supports media relations activities
- Maintains writing style guidelines and standards
- Staying abreast of current developments & trends in all relevant industry / technical / professional knowledge areas
- Attends REAL events, both during office hours and after, to monitor and respond to social media activity during events to post updates and answer customer questions.
- Develop compelling content across a variety of channels to build a strong community around our brand by;
- Collaborating with Event, Show, Facility and Entertainment Managers to understand their specific needs and objectives
- Creating and managing digital content and ensures content is optimized for search and user experience.
- Ensures content supports the brand and is accurate.
- Manages online campaigns and contests
- Analyzes metrics, measures against benchmarks, monitors trends, and provides ongoing feedback to evolve the digital media strategy.
- Maintains consistency of content.
- Monitors social media activity and ensures a timely and appropriate response.
- Provides guidance to determine how to market REAL events through website & digital marketing to enhance communications. Works with the Graphic Designer to coordinate marketing commitments.
- Communicates and liaises with advance ticket suppliers/outlets concerning event/ticket promotion and delivery.
- Lead presentations to internal stakeholders.
- Leads the development of the REAL annual reports by collaborating with different departments and handling confidential information with discretion with media relations by coordinating and conducting interviews.
- Assists in the development of the Marketing Communication budget, quarterly forecasts and implements and monitors the appropriate expenditure controls to manage costs.

**Requirements**:
**WHAT IT TAKES**

We live our REAL Core Values: Be original, Be a host, Be inclusive, Be proud, Be resilient, Be smart, and Always own it.
- Post-secondary degree in journalism or proven experience in a similar role with education background in film, communications, public relations or marketing.
- At least two years’ experience in a content creation role (e.g. shooting and editing video, writing blogs, taking photos and developing photo essays, etc.)
- Knowledge of Adobe Creative Cloud Suite (Illustrator, Photoshop, InDesign, Adobe Acrobat, Adobe Premier, Adobe Afterworks)
- Strong team player with an open mind and commitment to the organization’s success
- Technology and social-savvy creative thinker and problem solver
- Highly motivated with proficiency for managing multiple priorities
- Outgoing, friendly and charismatic personality with the ability to influence others
- Excellent guest relations skills and the ability to be comfortable and skilled at public speaking
- Ability to write dynamic pieces such as social posts, blog posts and media releases with excellent writing, editing, grammar, fact-checking, and proofreading skills.
- Ability to understand technical issues and translate them into compelling messages.
- Ability to set budgets and demonstrate accountability for managing within budget
- Demonstrated ability to prioritize and multi-task in a fast-paced environment.

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