Coordinator, Digital Media Strategies and Marketing

3 weeks ago

Vaughan, Canada Toronto and Region Conservation Authority (TRCA) Full time

**Position Details**:
**Current Rate of Pay**: Min = $34.60/hr, Max = $37.51

**Employment type**: Full-Time Contract

**Duration of employment**: 12 months

**Hours of work**: 35 hrs/week

**Work location**: Head Office

**Division**: Corporate Services

**Business unit**: Communications, Marketing and Events

**Travel**: 5%

**Remote Work**: Hybrid

**About TRCA**:
With more than 60 years of experience, Toronto and Region Conservation Authority (TRCA) is one of 36 Conservation Authorities in Ontario, created to safeguard and enhance the health and well-being of watershed communities through the protection and restoration of the natural environment and the ecological services the environment provides.

TRCA works to protect the integrity and health of the rivers and creeks in the jurisdiction, develop a system of green and natural spaces that sustains local ecosystems, and advance sustainable practices that improve people’s lives within our growing region.

**How you will contribute as part of the TRCA team**:
Under the guidance and supervision of the Senior Manager, Communications, Marketing and Events, the Coordinator, Digital Media Strategies and Marketing is responsible for the planning, implementation and coordination of digital media marketing strategies for TRCA Programs. Working under the professional direction of TRCA’s Marketing Team, the Coordinator I, Digital Media Strategies and Marketing develops long-range marketing plans to expand TRCA’s digital reach and grow the profile of TRCA’s public-use facilities and outdoor attractions.

The Coordinator I, Digital Media Strategies and Marketing demonstrates a thorough understanding of TRCA’s audience segments, utilizes a variety of social media platforms and marketing tools, and applies best practices in content development and communications to achieve these goals. The Coordinator I, Digital Media Strategies and Marketing also provides ongoing oversight and support to The Living City Foundation as well as to Black Creek Pioneer Village social media staff in the use of digital media marketing strategies. Ultimately, this position is responsible for maintaining brand positioning for multiple TRCA units through the strategic use of digital media.

**Major Responsibilities**:

- Collaborate with the Communications, Marketing and Events team on TRCA social media strategy and pages including day-to-day scheduling (via Sprout). Management of Twitter, Instagram, Facebook, and Linkedin along with the development, implementation, and evaluation (including analyzing social media analytic reports) of all social media content.
- Plan, develop, write, evaluate and execute a social media content calendar along with crafting daily key messages in collaboration with team members and with coordination from all TRCA departments.
- Engage with social media followers and monitor questions, and comments providing a response in a timely manner.
- Develop, organize, manage, analyze, and report on social media advertising campaigns for all TRCA social media channels.
- Plan and create social media graphics, images, and video content for different social media platforms using Canva and other social media software in accordance with TRCA graphic design policy and with guidance from the Graphic Design team.
- Create Biweekly content for the Board of Directors and TRCA staff to share.
- Research digital trends and new platforms for content sharing to allow for further engagement opportunities on our social channels.

**What will you need to succeed**:

- Marketing or Communications Diploma
- 3-5 years experience
- Valid Ontario Driver’s license is preferred
- Experience with Adobe Creative Cloud or equivalent digital media editing tools is a plus
- Proficiency with video and photo editing tools like Adobe Premiere or Canva
- Strong copywriting and copy-editing skills
- Detail-oriented approach with ability to work under pressure to meet deadlines

**What TRCA has to offer you**:
As part of a progressive team you will have the opportunity to make a positive impact to preserving and protecting nature, while maintaining a balance between the natural environment and built environment. Working with experts within our field, you will join a team of colleagues that are committed to TRCA’s core values of integrity, collaboration, accountability, respect, and excellence (ICARE).

**You will be part of a diverse and inclusive organization that**:

- Makes a positive difference in the communities we serve.
- Fosters high performance and collaborative teams.
- Provides continuous learning and development opportunities.
- Offers a comprehensive compensation and benefits program (including Defined Benefit Pension Plan - OMERS/OTPP).
- Pregnancy & Parental Leave Top-Up Program.
- Provides unique TRCA Perks.
- Provides flexible work arrangements.
- Offers potential for career growth and advancement.

All new hires are required to be fully vaccinated against Covid-19 as a precond

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