Marketing Coordinator

2 months ago

Toronto, Canada YDelay Group Inc Full time

**Job Title: Creative Marketing Strategist - B2B Tech Solutions Pioneer**

**Location: Toronto, ON**

**Job Overview**:Are you a marketing mastermind with a knack for crafting innovative strategies in the B2B tech space? Are you ready to take charge of a company's brand, analyze market trends, and propel our organization to new heights? Join us and unleash your creative superpowers As our Creative Marketing Strategist, you'll be at the forefront of our marketing efforts, spearheading the overall strategy and driving brand growth. Your unique ideas and strategic thinking will set us apart in the competitive B2B tech market, helping us establish a strong brand presence and attract a diverse range of clients

**About Us**:At YDelay, we're revolutionizing the B2B tech solutions landscape, providing cutting-edge services that transform businesses and drive success. We are a tech-focussed management consultancy. At our Boutique consultancy, we excel in bridging the gap between tech talent and organizations. We understand the challenges businesses face in leveraging technology effectively, and we strive to create a harmonious synergy between the two.

**Responsibilities**
- Develop and execute comprehensive marketing strategies that align with our business goals, target audience, and unique selling propositions in the B2B tech sector.
- Oversee budgeting and resource allocation for marketing initiatives, ensuring optimal utilization of funds and measurable return on investment.
- Co-ordinate cross-functional companies, including design, content, and digital marketing, to ensure seamless execution of campaigns, product launches, and promotional activities.
- Organize impactful PR events, conferences, and trade shows to enhance brand visibility and establish thought leadership in the industry.
- Conduct in-depth market research, analyze consumer behavior, and identify market trends and competitive insights to drive informed decision-making.
- Prepare detailed reports and recommendations based on data insights, helping shape marketing strategies, optimize campaigns, and identify areas for improvement.
- Take charge of our brand strategy, ensuring brand consistency, managing brand guidelines.
- Collaborate with sales teams to provide valuable inputs, including market intelligence, customer personas, and positioning strategies to support lead generation and drive revenue growth.
- Stay up-to-date with industry developments, emerging technologies, and marketing best practices, continuously bringing fresh ideas and innovative approaches to the table.
- Monitor and analyze key performance indicators (KPIs) to track marketing effectiveness, provide insights to stakeholders, and make data-driven recommendations for future strategies.

**Requirements**:

- Bachelor's degree in Marketing, Business, Management or a related field. MBA is a plus. Students who have a term as a C0-OP are accepted as well.
- Proven experience overseeing marketing strategy and brand management, preferably within the B2B tech industry.
- Strong knowledge of marketing principles, digital marketing channels, and current trends in B2B technology solutions.
- Demonstrated ability to think creatively, develop unique ideas, and translate them into effective marketing campaigns.
- Experience conducting market research, analysing consumer behaviour, and using data-driven insights to inform decision-making.
- Excellent communication skills, both written and verbal, with the ability to convey complex concepts in a compelling manner.
- Proficiency in managing cross-functional teams, coordinating multiple projects, and meeting deadlines in a fast-paced environment.
- Strategic mind-set with strong analytical and problem-solving abilities.
- Familiarity with marketing automation tools, and data analytics platforms.
- Passion for the B2B tech industry and a strong desire to stay updated with emerging technologies and market trends.

**This is a contract position**, with an opportunity to convert into a full-time position that offers opportunities for growth and development. **This is an entry level position and co-op seeking students are welcomed.**

**Job Type**: Fixed term contract
Contract length: 3 months

**Salary**: $37,000.00-$41,000.00 per year

**Benefits**:

- Casual dress
- Company events

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Evening shift
- Monday to Friday
- On call
- Weekends as needed

Work Location: In person

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