Sales and Marketing Manager

3 weeks ago

Gravenhurst, Canada The Manor at Gravenhurst Retirement Residence Full time

Do you have a passion for making a difference?

At The Manor At Gravenhurst, we are passionate about ‘Making Every Moment Matter.’

Making every moment matter is about improving all the things that make life enjoyable. Things like making someone feel better, making connections with them or for them with other residents, showing them a new song or even just giving them something to look forward to.

At The Manor At Gravenhurst, we are passionate about providing compassionate care for families loved ones, where the residents of our home come before anything else. Our values follow a ‘People’ focused philosophy, Participation ~ Excellence ~ Openness ~ Performance ~ Longevity ~ Efficient Use of Resources. This philosophy can be seen in every aspect and level of our home.

Since The Manor At Gravenhurst opened, we have offered a community within a community that people were happy to call ‘home’. We pride ourselves in this community connection, our philosophies and the feeling of comfort that can be felt as soon as the door opens.

Responsibilities of the Sales & Marketing Manager at The Manor At Gravenhurst

The Sales & Marketing Manager is responsible for the planning and implementation of marketing and sales strategies to support the success of the organization.

Essential Duties are the technical skills and knowledge that an employee requires in order to perform their role. Below is detailed information on the required Essential Duties for your position.- Demonstrates alignment to the corporate values, mission and vision in his/her professional behaviour and performance,- Participates in the development of and provides support to deliver the strategic plan and strategic initiatives of the organization,- Development and implementation of an annual sales and marketing strategy and plans, including required budgeting and expenditures for the organization which supports increased revenue, optimal occupancy, performance and profitability and monitors compliance with the plan,- Builds strategic relationships and innovative business partnerships which are financially viable and support the sales strategy of the organization and/or community,- Ensure the ongoing sustainability of the contact management system (YGL) while using the data to analyze, make recommendations and drive business decisions for the organization,- Ensure that an analysis of the competitive marketplace data is completed annually and updated quarterly. This information will be utilized to develop a familiarity with leading competitors in related markets to capitalize on the sales team’s ability to sell their product and ensure pricing is equitable within the marketplace,- Development and ongoing monitoring of sales standards, incentives and sales targets within the portfolio to meet budget and revenue targets,-
- Develop, make recommendations and provide oversight of a media plan which includes social media to meet the needs of the organization,- Provide oversight for the development and ongoing monitoring of community websites.- Leads the creation of community-specific marketing campaigns for products and services, including required budgeting and expenditures to ensure occupancy targets are met and sustained as required. This may include the development and implementation of specific strategies to address occupancy-challenged communities,- As requested by RDO, identifies and provides overall support of monthly action plans and monitors sustainability and communicates issues in the retirement communities,- Supports the education and implementation of the Customer Experience Program and other training programs as applicable,- Provides support and oversight for the planning of special events, including the development of required budgets,- Models behaviour that demonstrates the development of an exceptional customer experience with each interaction,
- Working collaboratively within the support team and management teams to ensure the success of the organization.

**Qualifications**:
At The Manor At Gravenhurst, we take pride in our employees, so your qualifications are important to us. We use them to get to know you and see if we are a good fit for each other. The qualifications needed to join our family at The Manor At Gravenhurst are as follows:
- Demonstrated skills, knowledge and experience in the development and execution of a strategic sales and marketing plan to lead an organization to achieve its targets,- Strong creative, strategic, analytical, organizational and personal sales skills,- Experience effectively managing others,- Advanced computer skills, including the use of a Customer Relationship System (CRS),- Minimum of five years experience in a senior sales & marketing role,- Related College diploma or University Degree or equivalent,- Strong connections & relationships within the retirement home sector,- Must have a clear vulnerable sector screen, no older than 6 months, TB test results less than 6 months old, must be abl

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