Fixed Term
7 months ago
**The Body Shop**:
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
**Your role in a nutshell**:
As a Field Representative and ambassador of the brand, you will work in close partnership with our SDM shop locations to drive product presence and grow customer engagement in your region. You will be responsible for all in-store execution of
merchandising, promotions, and events, while shaping a customer focused shop experience that brings the brand to life in store. The Field Representative will be required to travel within BC and Alberta SDM shop locations and individuals based in BC or Alberta will only be considered for this role.
**Key Accountabilities**
- Establish the value add of the brand through building relationships with in-store staff and providing superior product education and training.
- Ensure planogram is up to date and followed by in-store beauty staff.
- Responsible for visual presentation and aligning to brand standards.
- Ensure testers are on display and in good care for customer enjoyment.
- Check for hot spots on walls for extra product visibility and opportunities.
- Provide in-store training to existing and new beauty staff members.
- Establish sample campaign for staff/customers to try product for further product penetration.
- In partnership with Corporate, plan and execute in-store events, gratis and inform beauty staff of new product and upcoming launches.
- Ensure inventory levels are sufficient, order for restock and communicate any issues (i.e., article number or no stock in store) to corporate partners and Distribution Centre.
- Motivate customers through demonstration and education to purchase “most loved” products.
- Consistently maintain the highest degree of professional management to achieve results from in-store beauty staff.
**More about the role**:
**Business Development (10%)**
- Partner with corporate to develop long-term strategy for growth of business.
- Track specific targets and metrics as outlined by Corporate, report information to The Body Shop group.
- Planning & executing events (ex. themes, sales targets, boost orders, set up requirements, creating announcements, recruiting customers, client filing).
**Demonstration (60%)**
- Recruit new customers through superior demonstration.
- Practice proper sanitation procedures and ensures the area is always clean and neat for demonstrations.
- Prepares product for sampling and offers samples to customers.
- Answers customers’ product related questions.
- Explains product features and benefits and makes suggestions.
**Store Staff Training (20%)**
- Through coaching, build staff confidence and brand recognition to increase customer base and loyalty within store.
- Link-selling techniques to increase KPIs through training and direction of the instore beauty staff.
**Store Logistics (10%)**
- Ensure support of in-store business need.
- Testers are visible, on display, and clean for the customer.
- Tools are available for in-store beauty team.
- Stock is at sufficient levels by Company standards.
- Full sample assortment available and order as needed.
- Planograms and Brand images are up to date and ensure merchandising and visual standards are aligned as described by corporate direction.
- Ensure Returns tracking is up to date.
- Responsible for maintaining the ethical standards of The Body Shop including minimizing the environmental, health and safety risks in the workplace. Report potential risks, near misses and real accidents to relevant managers and in-store management
**What we look for**:
**Skills**
- Able to meet sales & performance targets with outstanding planning & organizing skills.
- Ability to use data (KPI’s) to make sound business decisions.
- Strong operation and business acumen.
- Excellent communicator and abi
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