Marketing Research Lead

2 weeks ago


Toronto, Canada Uplift People Consulting Full time

We are looking for an experienced and creative **Marketing Research Lead** to join our client's growing team

**Requirements**:
**Job Requirements**
- This role will work across the organization to help develop a research agenda that supports the corporate strategic direction
- Collect and analyze data on consumers, competitors, the marketplace, and the company
- Devise methods and procedures for acquiring data, such as:

- Quantitative research - conducting online, telephone, or in-person surveys
- Qualitative research - conducting focus groups, IDIs, ethnographic research, or discussion boards
- Synthesize and integrate consumer/marketplace insights from a vast array of current knowledge to inform on issues and opportunities/challenges and/or provide direction
- Maintain a strong voice grounded in consumer insights to help identify company direction and ensure an emotional connection with a brand
- Assist internal clients with interpreting research results and implications, and recommend courses of action based on findings
- Help ensure that market research programs produce accurate and reliable information to aid in company decision making
- Identify, select, and work with research suppliers and industry partners to lead projects and ongoing programs for the company, and ensure projects remain within project scope, timing, and budget
- Provide support for major research programs: project tracking and schedules, coordinate with third-party research suppliers, and assist in day-to-day operations
- Bachelor's degree in Marketing or a related field
- Similar experience and a strong understanding of market research and consumer insights
- Experience in Innovation/new product development research and Communications/Advertising research advantageous
- Experience linking research findings and generating practical insight
- Interest and experience mentoring research team members and interns
- Quantitative research - conducting online, telephone, or in-person surveys

**Benefits**
- Work from anywhere in the world: an international distributed team
- Compensation for education, including English & professional growth courses
- Equipment & co-working reimbursement program



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