Digital Marketer

15 hours ago

Cambridge, Canada CEVA Animal Health, LLC Full time

We are currently seeking a Digital Marketer who will be responsible for implementing the Corporate and Franchise Digital Marketing Strategy within Canada, via the development of a Canadian Digital Marketing Plan.

In this role, you will work Brand Managers to ensure an omni-channel makrting approach for calming brands such as Feliway and Adaptil or topical products such as Vectra.

**Duties and Responsibilities**

Collecting and Analyzing Market Data/Generating Market Insights
- Collect Canada Customers’ data and analyze it, in order to provide insights on current markets to the Management team.
- Measure performance based on the defined key performance indicators and return on investment for Canada.
- Give feedback to the Management team and propose adaptations to Digital solutions, as needed.
- Share information with the local Marketing teams, in order to ensure their alignment and collaboration with the Digital
- Marketing Plan.

Providing Strategic Direction
- Create a Canada Digital Marketing Plan based on the Corporate Strategy, and in alignment with the Franchise’s Digital
- Marketing Plan.
- Follow the evolution of the Franchise’s Marketing Strategy and stay aligned with any changes.
- Propose adaptations to solutions and tools based on local market opportunities.

Operational Management
- Execute the Digital Marketing Plan by using Franchise tools and training available for products and/or markets.
- Follow up on the Canada's return on investment and report the results to the Head of Digital Marketing.
- Follow necessary training, in order to ensure that the Digital Marketing teams’ skills are up to date.
- Propose Digital Marketing user/ team/ Customer training, as needed.
- Act as a guide to advise, and share, global Digital Marketing knowledge with the local Marketing teams, as needed.

Resources Management and Planning
- Implement Digitial Marketing tools and adapt them to Canada based on the Franchise’s guidelines and Budget..

Impact and Influence: Creating a High Level of Confidence in the Function’s Deliverables
- Monitor and analyze Customer satisfaction data (e.g., follow up on poor reviews, act on objections, conduct further surveys etc.).
- Ensure that reviews are answered personally or by Customer Services.
- Use all given Digital Marketing tools to improve or develop the level of confidence in products and services.
- Provide regular reports on the local situation to the Head of Digital Marketing, in order to adapt the solution as needed.

**Your profile**:
**About You**
- You have a bachelors degree in business, marketing, communications or a related field.
- You have a minimum of 5 years experience in eCommerce and/or digital marketing
- You are entrepreneuial and have a digital-first and analytical mindset
- You are organized and can balance multiple projects/events at the same time
- You are a problem solver and can find solutions in complexity
- You thrive in a fast-paced environment and love to collaborate with others to find innivative solutions
- You can demonstrate that you deliver results with an evoloving framework which shifts based on priorities and technology
- You have experience interacting with customers as well as vendors and gaining alignment.
- You have a deep technical understanding, with experience across various digital platforms including omnichannel integration.
- You have a strong proficiency and understanding of Google Ads, Google Analytics, Facebook Ads & Business Manager, HubSpot and Tableau
- You have proven experience in digital marketing including Paid Search, Social, Display, and Affiliate marketing
- You have excellent verbal and written English communication skills
- You are a team player who is flexible to changing business priorities
- Ideally, you are bilingual in English and French

Ceva Animal Health - Canada is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment and selection process. Please notify us if you require accommodation

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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