Digital Marketing Specialist

6 months ago

Cambridge, Canada Glen Dimplex Americas Full time

About Us

Focused on leading the transition to a sustainable future, Glen Dimplex Americas is enhancing the moments that matter in life with a commitment to delivering the best design and efficiency in the areas of temperature control and comfort creation. With operation throughout North America the success of the Glen Dimplex Americas organization is a testament to the strength of our people and investment in innovation and technology.
Our portfolio of industry recognized brands includes Dimplex, Cadet and Faber. Together these brands provide complete product offerings in the residential and commercial comfort categories, ranging from electric heaters, to fireplaces and controls.

Glen Dimplex Americas is a division of the Glen Dimplex Group - the world's largest manufacturer of electrical heating, which holds significant global market positions in domestic appliances, heating, cooling, ventilation, and renewable energy solutions. Headquartered in Dublin, Ireland the Glen Dimplex Group privately owns over 40 brands with operations in 80 countries.

The Opportunity

As an integral part of the Marketing team, the Digital Marketing Specialist is responsible for planning, implementing, and optimizing our digital marketing and communications initiatives. Working closely with the Sales and Product Development teams, you will drive online awareness, engagement, and demand for our products and brands; develop and curate engaging content; generate leads; and support our strategic objectives. If you're excited about leveraging the power of digital channels to achieve marketing goals, this role is for you.

**In this role you will**:

- and offline.
- Website management and optimization: play a key role in the evolution of our Brands’ websites, with a focus on enhancing UX of key audiences, using CRO to optimize engagement.
- Lead Generation: Develop and implement lead generation strategies to engage customers, generate demand, and develop a consistent flow of qualified leads.
- Analytics and Reporting: Monitor performance using analytics tools to identify trends and insights and make data-driven recommendations for future campaigns and initiatives. Prepare reports, dashboards, and presentations to demonstrate results, analyze outcomes and show a positive return-on-investment from digital channels.
- Market Research: monitor & evaluate competitive market activities; understand changing communications trends and changes to audience consumption and engagement. Stay up to date on industry trends and monitor competitors’ digital marketing activities, offerings, and promotions.
- Partner Management: Oversee relationships with internal stakeholders and external digital marketing agencies, freelancers, and partners.
- Cross-functional collaboration: work collaboratively across teams and business units, to support a high-performance culture
- Assist and participate in special projects, conferences, shows, and events as required
- Act as a GDAM advocate, supporting all our brands and products
- In-market travel and unrestricted access to a vehicle is required
- Additional tasks, duties, and/or projects will be assigned as needed

What You Need
- Post secondary education in Business Administration, Marketing, Digital Marketing, Sales, or related field.
- Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, Drupal, PIM systems, and social media management tools.
- Up to date with current AI trends and how to use various tools to optimize workflow and results.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Results-driven mindset and the ability to meet deadlines.
- Ability to work independently and in a fast-paced, dynamic environment.

What We Offer
Core Total Rewards
- Fully funded Group Benefits (medical, dental, vision, life insurance, dependent life, AD&D, short term disability, & long term disability)
- Group RRSP with 100% Employer Match up to 4%
- Portable Benefits, Consult +, and Telus Pharmacy Group
- 3 Weeks Vacation Immediately
- Employee Assistance Program
- Workplace Wellness Program
- Support of professional memberships/certifications

Additional Rewards
- Educational Reimbursement Program
- Smart casual dress atmosphere
- Summer Fridays
- Employee Service & Recognition Awards
- Referral Bonus Program
- A unique opportunity to be a key player in a growing global organization
- An innovative fast-paced culture focused on people

Our Values
- We Think Customer - we aim to put our customers at the center of everything we do, taking time to understand their needs; creating solutions that meet and exceed their expectations, enhancing everyday moments
- We Care About People - we recognize the power of a community with a common purpose; empathizing with others’ point of view and acting with integrity to create a safe and healthy

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